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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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How did those beauty brands celebrate Chinese Valentine's Day?
International beauty brands are still launching marketing campaigns as usual to celebrate Chinese Valentine’s Day.
Aug 12, 2019
Online games also have brand accounts on RED?
Online games also have brand accounts on RED?
Jul 29, 2019
Is RED right for Auto Brand？
If you own an auto brand, is RED/XiaoHongShu the right platform for you?
Jul 24, 2019
“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
Jul 19, 2019
International Beauty Brands Official Accounts on RED
Let’s look closely on how international beauty brands manage their brand accounts on RED
Jul 16, 2019
Starbucks‘s biggest competitor in China —— Hey Tea
Let’s see what Hey Tea has done on RED.
Jul 15, 2019
Judydoll - A Chinese cosmetics brand only second to PERFECT DIARY
With only 1 year, Judydoll has reached more than 50k search results. The brand account now has 241k followers.
Jul 9, 2019
A new Rule has been released by RED
A new controversial rule is have been released by RED.
Jun 29, 2019
Luxury brands are launching on RED
More and more luxury brands and their tailor made strategy for RED
Jun 28, 2019
Dianping is changing Consumer Behavior！
The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.
Jun 27, 2019
VLOG —— A New Trend of Chinese social media
Vlog has been trending on China social media since last year. iiMedia Research shows there are around 249 million Vlog audiences in 2019.
Jun 12, 2019
Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.
Jun 3, 2019
Event about New Trends in Social Commerce in Shanghai
Event about New Trends in Social commerce in Shanghai
Jun 1, 2019
VOLVO's Pop-up Store on RED
An interesting campaign from VOLVO on RED/XiaoHongShu.
May 16, 2019
NEW RULES about RED KOLs & Brand Official accounts
New Rules about RED KOLs & Brand Official accounts
May 10, 2019
An interesting campaign by Starbucks
Starbucks‘ new campaign for World Earth Day
Apr 18, 2019
Podcast: How to Get the Most out of XiaoHongShu?
In this podcast, our Co-founder Miro Li is interviewed by Matthieu David, president and founder of Daxue Consulting, a market research...
Apr 6, 2019
The top 1 Lipstick KOL on XiaoHongShu is a guy!
I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...
Mar 11, 2019
XiaoHongShu Launched Its Official Influencer Marketing Platform and Advertising Packages
Kicking off the New Year, XiaoHongShu has already launched two new features that will surely prove to be advantageous for many brands in...
Jan 7, 2019
Podcast: Key Takeways From Our Guide to XiaoHongShu
In this podcast our co-author Lauren Hallanan and Double V's Co-Founder Miro Li discuss our recently published guide to the social...
Dec 29, 2018
What happened in 2018?
2018 has been an incredible year for us at Double V. Through assisting brands enter China, helping brands expand into the Chinese market,...
Dec 20, 2018
The groundbreaking integration of XiaoHongShu into Taobao/Tmall - Brands should get ready!
With Taobao recently integrating XiaoHongShu content into its shops, XiaoHongShu will certainly have a number of important moves and...
Dec 11, 2018
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