When discussing China’s new-generation beauty brands, 🌸Flower Knows (花知晓) stands out as one of the most distinctive success stories. Founded in 2016 by two post-90s male cosplay enthusiasts, the brand quickly rose to prominence with its dreamy, 少女心 (fairytale-girlish) packaging and pastel palettes.

From Guide to Community: Passive Browsing → Active Participation

Brands invest in Xiaohongshu influencer seeding, create buzz. Yet when it comes to actual sales, there’s little to show for it: no clear conversion, and certainly no repeat purchases. So what’s going wrong?

Amid China’s growing appeal to global travelers and residents, a new wave of international content creators is rising. These creators possess a unique dual appeal: domestic audiences are not only eager to see China through foreign eyes, but also keen to watch these individuals challenge stereotypes and present a more authentic, modern, and inclusive image of the country.

This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.

With the rise of ChatGPT, Midjourney , and other AI tools, the advertising industry has witnessed an explosion of AI-generated content (...

As the world shifts post-pandemic, there’s been a growing trend toward discovering local joys and experiences. This has sparked the rise...

The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...

ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...

For the latest news on Double 11 Red and Bilibili, please click the below file to download the full version. In 2023, China's Double 11...