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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Insight articles
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
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From Labubu to 2D Boyfriends: The Rise of Emotional Merch in China
Earlier this week, I walked past a pop-up booth inside a mall near our office in Shenzhen. It wasn’t a skincare launch, fashion flash...
Jul 17
Beyond China’s Price Wars, Value Beats Price
In China’s hyper-competitive consumer market, price wars are no longer isolated incidents—they are now business as usual. In the...
Jul 8
How “IShowSpeed’s China Tour” reveals about brand localization
Since “TikTok refugees” flocked to China’s social platforms 4 months ago, a series of cross-cultural events are triggering a new wave of...
May 19
Designer Toys in China: IP & Emotion
Through in-depth analysis, Double V Consulting identifies three defining trends shaping this market’s evolution—each embodied by leading players like POP MART.
Apr 30
Female influencers empower China's "She Economy."
This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.
Mar 20
Chinese Dreamcore: Why Nostalgia Marketing to Win Over Gen Z?
In recent months, a unique cultural phenomenon , "中式梦核" (Chinese Dreamcore) , has rapidly gained traction across Chinese social media...
Jan 20
Beyond Viral: Decoding 2024's Top Trends and Case Studies on Xiaohongshu and Bilibili
As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.
Dec 20, 2024
Exploring the Concept of “Sensory Marketing” in Brand Strategy
This article builds upon this emerging trend by exploring how brands can apply the concept of "Sensory Marketing".
Dec 16, 2024
From Screen to Sale: The Rise of Mini Dramas in China Brand Strategy
In recent years, with the rapid rise of short-video platforms, mini dramas have gained immense popularity due to their bite-sized...
Sep 29, 2024
Chinese Brands Mastering / Misstepping in Olympics Marketing
The Olympics , held every four years, remains one of the most valuable commercial platforms for brands worldwide. As a top-tier...
Sep 5, 2024
How Do Brands Choose Suitable Social Media Platforms in China?
The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...
Jun 24, 2024
INSIGHTS | Red & Bilibili's Moves on E-Commerce for Double 11!
For the latest news on Double 11 Red and Bilibili, please click the below file to download the full version. In 2023, China's Double 11...
Nov 23, 2023
BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
Oct 30, 2023
To compete for sales during China’s 618, Alibaba leans on membership program for high spenders
This article was first published on Glossy by Yaling Jiang. Our founder Miro Li was quoted and shared her insights.
Jun 23, 2021
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...
May 21, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
May 10, 2021
Is Mystic-chic Beauty the Next Thing in Gen Z China?
This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...
May 2, 2021
A trending beauty concept in 2021 in China - Microbiome skincare.
If you search Microbiome Skincare on RED / Xiaohongshu, you will find 6300+ related posts and 100+ related products. Skin’s microbiome is...
Apr 7, 2021
Case study: BUFFX - Functional food, not supplements
While talking to many foreign supplements brands, I found a common problem is that brands always think they should target middle-aged...
Mar 23, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...
Mar 22, 2021
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