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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
Dec 17, 2019
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Xiaohongshu decides to add live streaming function
Dec 9, 2019
China online beauty consumers and future trends
CBNData recently released an interesting report on China online beauty consumers.
Dec 2, 2019
New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc
Nov 28, 2019
Case Study - UNIQLO's digitalization
During this year’s 11.11, UNIQLO has achieved several records - Ranking No. 1 in Women’s Wear, Men’s Wear and Underwear categories.
Nov 18, 2019
Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
Oct 23, 2019
Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?
Sep 9, 2019
A new research about Travel APPs
Recently iResearch conducted a research about the user behavior of Travel APPs.
Sep 2, 2019
RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.
Aug 27, 2019
CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.
Aug 26, 2019
A new research from iiMedia on China e-commerce development
A new research from iiMedia on China eCommerce development in the first half of 2019.
Aug 19, 2019
Hey，Do you know “HEY”？
The new function of RED called “HEY” which is similiar to Story of Ins.
Aug 15, 2019
Interesting take-aways from Quest Mobile's latest report
Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways
Aug 13, 2019
How did those beauty brands celebrate Chinese Valentine's Day?
International beauty brands are still launching marketing campaigns as usual to celebrate Chinese Valentine’s Day.
Aug 12, 2019
Online games also have brand accounts on RED?
Online games also have brand accounts on RED?
Jul 29, 2019
Is RED right for Auto Brand？
If you own an auto brand, is RED/XiaoHongShu the right platform for you?
Jul 24, 2019
“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
Jul 19, 2019
International Beauty Brands Official Accounts on RED
Let’s look closely on how international beauty brands manage their brand accounts on RED
Jul 16, 2019
Starbucks‘s biggest competitor in China —— Hey Tea
Let’s see what Hey Tea has done on RED.
Jul 15, 2019
Judydoll - A Chinese cosmetics brand only second to PERFECT DIARY
With only 1 year, Judydoll has reached more than 50k search results. The brand account now has 241k followers.
Jul 9, 2019
A new Rule has been released by RED
A new controversial rule is have been released by RED.
Jun 29, 2019
Luxury brands are launching on RED
More and more luxury brands and their tailor made strategy for RED
Jun 28, 2019
Dianping is changing Consumer Behavior！
The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.
Jun 27, 2019
VLOG —— A New Trend of Chinese social media
Vlog has been trending on China social media since last year. iiMedia Research shows there are around 249 million Vlog audiences in 2019.
Jun 12, 2019
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