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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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WEBINAR - Marketing on XHS
Marketing on XiaoHongShu (Little Red Book) can act as your gateway to cross-border China e-commerce. Hosted by New Zealand Trade and...
Dec 3, 2018
Colourpop Cosmetics: How to successfully launch on XiaoHongShu
American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...
Nov 8, 2018
Top 3 tips for choosing KOLs on XiaoHongShu
Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...
Nov 1, 2018
What do Experts say? - The Impact of XiaoHongShu in China
XiaoHongShu, also known as Little Red Book or RED, is one of the rising stars in the Chinese eCommerce market. By combining authentic...
Oct 11, 2018
Brands Meet Up in Europe - Feb 2019
" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...
Oct 3, 2018
The Little Red Book is a social e-commerce platform that’s not an e-commerce platform at all
Our Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".
Sep 28, 2018
How to structure your XiaoHongShu posts. Tactics to boost your brand posts.
XiaoHongShu is an application that thrives on user-generated content (UGC). Consumers post reviews and share their opinions on products,...
Aug 31, 2018
Let's talk about the Keyword Attribution on XiaoHongShu...
Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...
Aug 21, 2018
Princess Syndrome Candidates? Shanghai Kid’s Spa “Twinkle” Turns Children into Little Stars This is
Our Co-Founder, Miro Li, leads a discussion about millennials parenting and lifestyle on Linkedin, the idea is originally taken from a...
Aug 9, 2018
XiaoHongShu’s “Official Brand Account": A Huge Necessity for Brands
If you are an overseas brand and are trying to test the waters entering the China Market and improving your brand visibility in the...
Aug 7, 2018
China Marketing Lab I,II&III with Westwin and Tmall.com / Tmall Global
With the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different...
Jul 26, 2018
Hitting hurdles on Xiaohongshu (RED)? Why don't others?
While Xiaohongshu is becoming one of the most popular apps amid Chinese millennials, a large number of new brands thrust themselves into...
Jul 18, 2018
Xiaohongshu 101 with Elaine Wong of Double V. Consulting
Double V China eCommerce on China Influencer Marketing Podcast, hosted by Lauren Hallanan! In this episode we cover the basics of...
Jul 6, 2018
How to Engage Millennials on Xiaohongshu? (W/ Case study)
Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...
Jul 4, 2018
Who are the real RED KOLs?
Recently a lot of people ask me about Xiaohongshu marketing and how to choose the right KOL. RED is a very special social platform with...
Jul 2, 2018
How New Brands Take Part in 11.11. (Double 11) through XiaoHongShu?
All major brands, top KOLs and global celebrities are involved in this major online sales festival. If you are a new brand or are looking...
Jun 26, 2018
Last Chance For Newbies To Join 11.11 China Sale 2018
So, mid year 6.18 sale is over, everyone is now looking towards the year end sale which normally kicks off end of October every year....
Jun 22, 2018
Is XiaoHongShu For You? From the perspective of eCommerce & Branding
When speaking with brands who are wanting to market and sell their products to China, we often receive a large number of questions...
Jun 12, 2018
Meet the 2018 Chinese Consumers (Believe me, it is different...)
The age of Lifestyle Upgrade In the past decade, China’s advancing economy has provided businesses with substantial growth opportunities....
Jun 5, 2018
Drive Sales in China with eCommerce and KOL marketing Hong Kong
Uplab 11th April, 2 - 6 pm Event closed
Apr 11, 2018
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