The AI platform Doubao (豆包), developed by ByteDance, has begun seamlessly connecting user queries with direct shopping links on its parent short-video platform Douyin (抖音, the Chinese Tik Tok), delivering a new model for beauty-commerce integration.

Known as a “club for China’s middle class,” Sam's Club, one the most successful foreign retailers in China, sparked controversy by introducing more mass-market domestic snack brands - products that consumers noted were already widely available in regular supermarkets or even roadside convenience stores.

China’s largest trading card company, Kayou (卡游), holds the licenses for hits like Ultraman and My Little Pony. According to its IPO prospectus, the company generated 10 billion RMB (≈1.4B USD) in revenue in 2024, with a staggering net margin exceeding 40%.

Founded in 2007, Chinese DIY toy group Robotime has grown into a creative powerhouse with over 200 designers, a 200,000 m² factory, and exports to 100+ countries.

Summer is peak travel season in China. But beyond theme parks and scenic landmarks, a new type of destination is capturing attention: factory tours. Increasingly, manufacturing companies are opening their production lines to the public, charging admission fees, and transforming their industrial sites into tourism destinations.

When discussing China’s new-generation beauty brands, 🌸Flower Knows (花知晓) stands out as one of the most distinctive success stories. Founded in 2016 by two post-90s male cosplay enthusiasts, the brand quickly rose to prominence with its dreamy, 少女心 (fairytale-girlish) packaging and pastel palettes.

In recent years, a fascinating cultural shift has swept across China’s consumer landscape — the rise of mystical consumption. More than just superstition, this trend reflects a deep yearning among young people for meaning, comfort, and hope in uncertain times.

Peloton作为一家专注于家庭健身的科技品牌，由5名男性创始人建立，凭借其对女性用户需求的精准洞察、优质的产品体验以及创新的营销策略，成功吸引了大量女性用户，并在全球范围内取得了显著的成就。本文将运用 双盈咨询WWW.HER品牌拆解模型...

In China's consumer market, paying for  brand merchandise (品牌周边)  is no longer a niche hobby, but fast becoming mainstream. Shoppers are...

A recent social media trend in China has taken the internet by storm: “经济上行的美” — the aesthetics of economic upturn . On Xiaohongshu...

在竞争激烈的全球市场中，一个品牌的成功往往取决于其对市场需求的精准把握、产品的独特性以及营销策略的有效性。Ruggable，这个来自美国洛杉矶的可机洗地毯品牌，凭借其创新的产品设计、精准的用户洞察和独特的营销策略，在短短十几年内实现了从创立到年销2.5亿美元的飞跃，并成功拓...

From Guide to Community: Passive Browsing → Active Participation

在成分内卷、渠道饱和的护肤品赛道，来自英国的可持续护肤品牌 UpCircle用一套循环经济的底层逻辑，把“被别人扔掉的东西”变成产品核心卖点，从而把环保议题转化为可规模化的商业模型，成功在国际市场上崭露头角。本文将运用 双盈咨询WWW.HER品牌拆解模型...

On Xiaohongshu, the lifestyle platform at the heart of China’s Gen Z culture, a new kind of beauty trend is taking over, and it’s not...

Earlier this week, I walked past a pop-up booth inside a mall near our office in Shenzhen. It wasn’t a skincare launch, fashion flash...

VIVAIA，一个来自中国的环保鞋履品牌，仅用三年时间便在欧美市场风靡一时，其成功背后蕴含着值得深入剖析的品牌策略与运营智慧。本文将运用 双盈咨询WWW.HER品牌拆解模型 ，全面剖析VIVAIA的成功之道，并为其他同类型品牌出海提供有益的启示。 VIVAIA 品牌简介...

Brands invest in Xiaohongshu influencer seeding, create buzz. Yet when it comes to actual sales, there’s little to show for it: no clear conversion, and certainly no repeat purchases. So what’s going wrong?

In China’s hyper-competitive consumer market,  price wars  are no longer isolated incidents—they are now business as usual. In the...

在全球环保浪潮与商业向善趋势的双重推动下，公益属性正成为品牌突围的新引擎，但能够将公益与商业成功融合的品牌并不多见。而 Who Gives A Crap 却做到了这一点，它以环保和可持续性为核心理念，将50%利润投入公益，同时稳居英国卫生纸市场前三。本文将运用双盈咨询WWW...

在美妆护肤市场竞争日益激烈的当下，消费者对于产品的要求早已不局限于功效，成分天然性、品牌理念以及生产过程的可持续性等都成为了重要的考量因素。Tata Harper，一个从美国佛蒙特州农场起步的护肤品牌，凭借其独特的品牌定位和发展模式，在全球美妆护肤市场中脱颖而出，成功吸引了...

Amid China’s growing appeal to global travelers and residents, a new wave of international content creators is rising. These creators possess a unique dual appeal: domestic audiences are not only eager to see China through foreign eyes, but also keen to watch these individuals challenge stereotypes and present a more authentic, modern, and inclusive image of the country.

竞争激烈的全球市场中，护肤品牌如雨后春笋般涌现。定制化护肤品牌Curology凭借独特的商业模式和精准的市场定位，在众多品牌中脱颖而出，一年狂销 2 亿美金。本文将运用 双盈咨询WWW.HER品牌拆解模型 ，探寻其成功的奥秘。 Curology 品牌简介 成立时间 ...

Youswim，这个源自英国伦敦的泳装品牌，凭借其独特的均码设计理念，在女性泳装领域成功开辟了一条差异化赛道，赢得了全球消费者的青睐。本文将运用 双盈咨询WWW.HER品牌拆解模型 ，探寻其背后的成功之道。 Youswim 品牌简介 成立时间   2018  品牌类目 ...

在如今竞争激烈的全球市场中，品牌要想在各自领域占据一席之地并非易事。而美国有机婴童配方奶粉品牌 Bobbie，仅成立六年便在奶粉市场红海中豪取一亿美元市场份额，其发展之路无疑是众多品牌渴望探寻的成功密码。本文将运用 双盈咨询WWW.HER品牌拆解模型 ，深入剖析...