To compete for sales during China’s 618, Alibaba leans on membership program for high spenders

OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
Follow our official Wechat account to get the latest insight in time!

BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.


- May 2, 2021
Is Mystic-chic Beauty the Next Thing in Gen Z China?


- Feb 28, 2021
Podcast with China Flexpat

- Dec 17, 2020
Is private traffic really suitable for your brand?


- Dec 10, 2020
The secret of Perfect Diary's success in China market


- Dec 9, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss


- Dec 3, 2020
The secret of success that emerging C-Beauty brands didn’t tell you


- Sep 15, 2020
Podcast with China Business Cast


- May 17, 2020
How Fashion and Beauty Brands Can Use Bilibili


- May 12, 2020
Podcast - Not on Bilibili yet? Here's why your brand should consider it.


- Apr 24, 2020
How do COVID-19 impact on China mobile Internet in Q1 2020?


- Mar 6, 2020
Perfect Diary x Austin Li's pet dog

- Apr 6, 2019
Podcast: How to Get the Most out of XiaoHongShu?


- Dec 20, 2018
What happened in 2018?

- Dec 3, 2018
WEBINAR - Marketing on XHS


- Oct 11, 2018
What do Experts say? - The Impact of XiaoHongShu in China


- Aug 9, 2018
Princess Syndrome Candidates? Shanghai Kid’s Spa “Twinkle” Turns Children into Little Stars This is


- Jul 6, 2018
Xiaohongshu 101 with Elaine Wong of Double V. Consulting

- Jun 5, 2018
Meet the 2018 Chinese Consumers (Believe me, it is different...)

