Xiaohongshu's middle-aged girl tag has passed 980 million views. The vocabulary around female identity has moved from secret love and naivety to ambition and heroism. The Western girlhood wave, built on softness, nostalgia and safety, points the other way. Here is what actually transfers, and what breaks.

OSEA Malibu was formulating seaweed skincare in California in 1996, years before anyone called it clean beauty, and took no outside money for more than two decades. Then a body oil found TikTok, sales grew 115% in 2020, and the brand walked into Ulta, Nordstrom and Mecca on its own terms. This year it turns 30, sells more than US$100 million a year and has General Atlantic on the cap table, while the mother and daughter who built it still hold the brand and the formulas.

For the first time, Golden Week has two crowds shopping in China at once. Several hundred million domestic travellers are moving through a retail market that grew 0.4 percent in August, and a record number of foreign visitors are arriving visa-free into a tax refund system that has quadrupled in two years. We look at what foreign visitors in China actually buy, why the answer is not luxury, and why the inbound shopper may be the cheapest overseas marketing a Chinese brand can

Chinese games have become China's most successful cultural export. Genshin hit US$10 billion in lifetime spending, Black Myth: Wukong sold 25 million copies, and Infinity Nikki crossed US$69 million in its first year. Consumer brands are often asked to follow the same playbook, but games and consumer goods sell very different things.

WEBINAR PREVIEW Miro Li, founder of Double V Consulting, is invited to give an online session at the DIGITAL+ SUMMIT 2023 on the topic '...

We are thrilled to unveil the reimagined Double V Consulting , showcasing our enhanced brand identity and an expanded array of service...

Looking at the China's food and beverage industry, health is definitely one of the hottest terms. You may be wondering... What do Chinese...

This article was first published on Glossy by Yaling Jiang. Our founder Miro Li was quoted and shared her insights.

This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...

Our founder Miro Li was invited by China Flexpat to record one episode of podcast, as the first native Chinese guest. In this new...