From Screen to Sale: The Rise of Mini Dramas in China Brand Strategy
OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
Chinese Brands Mastering / Misstepping in Olympics Marketing
BRAND CASE | Repositioning of an Old Generation Car Brand
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
CASES | Win Gen-Z's Heart with Your Bilibili Brand Accounts
CASES | Empathetic Mother's Day Marketing - Tmall, Proya & Midea
CASES | Mobile Game Diablo Immortal's Brand Image Dilemma
CASES | 999 × WPS Office Wishing Pool, DHC × Minions Blind Box, Xianyu × "Seafood Market"
CASES | OPPO, Florasis, LA ROCHE-POSAY, McDonal's and more
CASES | GIRLCULT's Product "Funeral", KFC x POPMART Blind Box and To Summer's New Courtyard Store
CASES | The Most Romantic Guochao Co-branding Cases with China Aerospace Cultural IPs
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Is Mystic-chic Beauty the Next Thing in Gen Z China?
A trending beauty concept in 2021 in China - Microbiome skincare.
妆食同源 - Chinese Concept of Superfood in Beauty
Case study: BUFFX - Functional food, not supplements
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
Women Empowerment in Branding - Dos and Donts