OUR INSIGHTS

China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.

We always encourage our clients to watch, experience and learn, so you will better understand your own needs.

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May 21

PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue

Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...

May 9

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...

May 1

Is Mystic-chic Beauty the Next Thing in Gen Z China?

This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...

Apr 6

A trending beauty concept in 2021 in China - Microbiome skincare.

If you search Microbiome Skincare on RED / Xiaohongshu, you will find 6300+ related posts and 100+ related products. Skin’s microbiome is...

Mar 23

妆食同源 - Chinese Concept of Superfood in Beauty

妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...

Mar 22

Case study: BUFFX - Functional food, not supplements

While talking to many foreign supplements brands, I found a common problem is that brands always think they should target middle-aged...