OUR INSIGHTS

China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.

We always encourage our clients to watch, experience and learn, so you will better understand your own needs.

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INSIGHT ARTICLES

May 21, 2021

PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue

Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...

May 10, 2021

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...

May 2, 2021

Is Mystic-chic Beauty the Next Thing in Gen Z China?

This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...

Apr 7, 2021

A trending beauty concept in 2021 in China - Microbiome skincare.

If you search Microbiome Skincare on RED / Xiaohongshu, you will find 6300+ related posts and 100+ related products. Skin’s microbiome is...

Mar 24, 2021

妆食同源 - Chinese Concept of Superfood in Beauty

妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...

Mar 23, 2021

Case study: BUFFX - Functional food, not supplements

While talking to many foreign supplements brands, I found a common problem is that brands always think they should target middle-aged...

Mar 16, 2021

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....

Mar 8, 2021

Women Empowerment in Branding - Dos and Donts

Today is the Women’s Day (March 8th). Women empowerment is a super hot topic in China now. How to utilize the trend while also avoid the...

Feb 28, 2021

Podcast with China Flexpat

Our founder Miro Li was invited by China Flexpat to record one episode of podcast, as the first native Chinese guest. In this new...

Dec 23, 2020

2020 Highlight Moments for Double V

2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...

Dec 17, 2020

Is private traffic really suitable for your brand?

Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...

Dec 16, 2020

Auto Brands on Bilibili Targeting Gen Z

According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....

Dec 10, 2020

The secret of Perfect Diary's success in China market

As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...

Dec 9, 2020

Xiaohongshu: A Social Commerce Platform You Cannot Miss

On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...

Dec 9, 2020

C-beauty brands start to expand to international market

According to the data released by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions...

Sep 2, 2020

A new new-retail model for luxury brands - Pop-up store

Pop-up store - A new new-retail model that many luxury brands are implementing after COVID! High renting cost has become a burden for...

Aug 25, 2020

Qixi campaign - a chance for brands to do branding

Chinese Valentine’s Day (Qixi 七夕) campaign from Pandora mini program - “Fall in love in 1 step (E键链爱)” for sending customized gifts to...

Aug 19, 2020

“New Product Day” on Bilibili - SHISEIDO case study

Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...

Jul 29, 2020

New social commerce function launched by Starbucks

Starbucks just launched a new social commerce function for co-workers to order coffee together through its mini program. In China it’s...

Jul 24, 2020

Co-branding With Your Competitor?

We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...

OUR INSIGHTS

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Is Mystic-chic Beauty the Next Thing in Gen Z China?

A trending beauty concept in 2021 in China - Microbiome skincare.

妆食同源 - Chinese Concept of Superfood in Beauty

Case study: BUFFX - Functional food, not supplements

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

Women Empowerment in Branding - Dos and Donts

Podcast with China Flexpat

2020 Highlight Moments for Double V

Is private traffic really suitable for your brand?

Auto Brands on Bilibili Targeting Gen Z

The secret of Perfect Diary's success in China market

Xiaohongshu: A Social Commerce Platform You Cannot Miss

C-beauty brands start to expand to international market

A new new-retail model for luxury brands - Pop-up store

Qixi campaign - a chance for brands to do branding

“New Product Day” on Bilibili - SHISEIDO case study

New social commerce function launched by Starbucks

Co-branding With Your Competitor?

Contact Us

Subscribe Our Newsletter
Stay up-to-date with Chinese market trends and latest news

OUR INSIGHTS

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Is Mystic-chic Beauty the Next Thing in Gen Z China?

A trending beauty concept in 2021 in China - Microbiome skincare.

妆食同源 - Chinese Concept of Superfood in Beauty

Case study: BUFFX - Functional food, not supplements

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

Women Empowerment in Branding - Dos and Donts

Podcast with China Flexpat

2020 Highlight Moments for Double V

Is private traffic really suitable for your brand?

Auto Brands on Bilibili Targeting Gen Z

The secret of Perfect Diary's success in China market

Xiaohongshu: A Social Commerce Platform You Cannot Miss

C-beauty brands start to expand to international market

A new new-retail model for luxury brands - Pop-up store

Qixi campaign - a chance for brands to do branding

“New Product Day” on Bilibili - SHISEIDO case study

New social commerce function launched by Starbucks

Co-branding With Your Competitor?

Contact Us

Subscribe Our Newsletter Stay up-to-date with Chinese market trends and latest news

Subscribe Our Newsletter
Stay up-to-date with Chinese market trends and latest news