Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways:
1️⃣ More and more Internet giants are exploring mini programs. Within one year, the number of platforms with mini program has increased from 2 to 8. Each one has its own specialty. The average time user spending on Wechat mini program has also increased by 23.3% - from 51 mins to 63 mins per month.
2️⃣ The No. 1 Wechat mini program is targeting elderly users. Xiaoniangao (小年糕) is a video mini program targeting elderly users. It has 211 million MAU, ranking No. 1 in terms of MAU, has 67% of users age above 30 and 24% of users age above 40.
3️⃣ Top 5 mobile shopping mini programs are JD, Pinduoduo, VIP.com, Kuaishou shop, and RED. (all invested by Tencent)
4️⃣ Different users have different preference towards mini programs. Male user like to use service-type mini programs like mobile payment for parking. Yet female users prefer to user mobile shopping and tools mini programs.
In terms of different age group, gen Z focuses more on games, food & shopping like Meituan food delivery and Ctrip mini programs; while elderly generation like to use tools and videos mini program.