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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Why Beauty Retailers Thrive in the West, but Rarely in China
China has yet to produce a retailer with the authority, bargaining power, and brand aggregation capabilities of Sephora, Space NK, or Ulta Beauty. The reasons are structural, historical, and deeply linked to how China’s beauty economy developed.
3 days ago


Why the Western Subscription Model Never Took Off in China
The absence of subscription models in China is not due to technological limitations or lack of platform capability. Instead, it is rooted in deep structural differences:
● China skipped credit cards
● Consumers distrust auto-pay
● Brand loyalty is low
● Promotions dominate shopping behavior
● Consumers prefer high control and flexibility
Nov 25


How AI Is Changing 11.11 Shopping
Since China’s annual shopping festival Double Eleven (11.11) started in late October, one thing is clear: AI is playing a far more prominent role than ever before.
Nov 4


When AI Meets Beauty: What Brands Should Learn from Doubao’s Shopping Link Strategy
The AI platform Doubao (豆包), developed by ByteDance, has begun seamlessly connecting user queries with direct shopping links on its parent short-video platform Douyin (抖音, the Chinese Tik Tok), delivering a new model for beauty-commerce integration.
Oct 28


Beyond China’s Price Wars, Value Beats Price
In China’s hyper-competitive consumer market, price wars are no longer isolated incidents—they are now business as usual. In the...
Jul 8


INSIGHTS | Red & Bilibili's Moves on E-Commerce for Double 11!
For the latest news on Double 11 Red and Bilibili, please click the below file to download the full version. In 2023, China's Double 11...
Nov 23, 2023


BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
Oct 30, 2023


CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
Click to download the file and explore the secrets of branding! The exponential growth of China's pet industry is reshaping the marketing...
Oct 23, 2023


INSIGHTS | Weak 618 Sales but Opportunities for SME Brands
This year's 618 is the eagerly-awaited first major shopping event after the pandemic, and e-commerce platforms are using price wars to...
Jul 6, 2023


INSIGHTS | Two Tips for Beauty Sales Growth on Double 11
November 11, also known as Double 11 , the most important shopping festival in China , is the crucial holiday that drives sales...
Nov 13, 2022


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