Earlier this week, I walked past a pop-up booth inside a mall near our office in Shenzhen. It wasn’t a skincare launch, fashion flash...

Brands invest in Xiaohongshu influencer seeding, create buzz. Yet when it comes to actual sales, there’s little to show for it: no clear conversion, and certainly no repeat purchases. So what’s going wrong?

Amid China’s growing appeal to global travelers and residents, a new wave of international content creators is rising. These creators possess a unique dual appeal: domestic audiences are not only eager to see China through foreign eyes, but also keen to watch these individuals challenge stereotypes and present a more authentic, modern, and inclusive image of the country.

Since “TikTok refugees”  flocked to China’s social platforms 4 months ago, a series of cross-cultural events are triggering a new wave of...

Through in-depth analysis, Double V Consulting identifies three defining trends shaping this market’s evolution—each embodied by leading players like POP MART.

This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.

Three Core Marketing Strategies for the 2025 Year of the Snake.

In recent months, a unique cultural phenomenon , "中式梦核" (Chinese Dreamcore) , has rapidly gained traction across Chinese social media...

As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.

This article builds upon this emerging trend by exploring how brands can apply the concept of "Sensory Marketing".

The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...

ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content ...

ABOUT WULING "Not a girl's car" ⚫ Wuling is a Chinese automobile brand specialized in compact and affordable vehicles. ⚫ Its brand...

Click here to download the full report FOR FREE! • RED is a popular social media and e-commerce platform in China. The ‘Chinese...

For the latest news on Double 11 Red and Bilibili, please click the below file to download the full version. In 2023, China's Double 11...

Click to download the file and explore the secrets of branding! The exponential growth of China's pet industry is reshaping the marketing...

Been curious about the young Chinese consumers? Read the latest released report you can not miss 🔵 10 Gen Z Lifestyle Trends in China...

Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-creat ed with Daxue...

This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...