OUR INSIGHTS

China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.

We always encourage our clients to watch, experience and learn, so you will better understand your own needs.

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

May 10, 2021

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...

May 2, 2021

Is Mystic-chic Beauty the Next Thing in Gen Z China?

This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...

Mar 16, 2021

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....

Jan 15, 2021

Trending Keywords in 2020 on China Social Platforms

2020 TOP 10 popular bullet screens on Bilibili In 2020, Bilibili users have sent 220 million bullet screens throughout the year. Top 1:...

Dec 17, 2020

Is private traffic really suitable for your brand?

Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...

Dec 16, 2020

Auto Brands on Bilibili Targeting Gen Z

According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....

Dec 10, 2020

The secret of Perfect Diary's success in China market

As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...

Dec 3, 2020

The secret of success that emerging C-Beauty brands didn’t tell you

Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...

Sep 15, 2020

Podcast with China Business Cast

Our founder Miro Li was invited by China Business Cast to record a podcast on the topic of social commerce in China. China Business Cast...

Aug 19, 2020

“New Product Day” on Bilibili - SHISEIDO case study

Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...

Jul 24, 2020

Co-branding With Your Competitor?

We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...

Jul 15, 2020

Bilibili also produces entertainment show?

Recently Bilibili co-produced a new reality show named “Special Intern (花样实习生)” with Shanghai TV. The reality show is about 3 post-50 and...

May 27, 2020

Top 10 most popular bullet screen on Bilibili in 2019👇

Let’s take a small quiz to see if you really understand Gen Zer’s language.

May 17, 2020

How Fashion and Beauty Brands Can Use Bilibili

Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".

May 12, 2020

Podcast - Not on Bilibili yet? Here's why your brand should consider it.

This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...

Apr 22, 2020

GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to

Will GIRLCULT become the next Perfect Diary?

Apr 21, 2020

McDonalds’s First Ever Live Streaming

McDonalds chose Bilibili to host their first ever live streaming

Dec 17, 2019

BILIBILI's Commercialization - 2020 Will be an Important Year

Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?

Oct 23, 2019

Trending in China: Blind Box

Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.

Jun 12, 2019

VLOG —— A New Trend of Chinese social media

Vlog has been trending on China social media since last year. iiMedia Research shows there are around 249 million Vlog audiences in 2019.

OUR INSIGHTS

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Is Mystic-chic Beauty the Next Thing in Gen Z China?

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

Trending Keywords in 2020 on China Social Platforms

Is private traffic really suitable for your brand?

Auto Brands on Bilibili Targeting Gen Z

The secret of Perfect Diary's success in China market

The secret of success that emerging C-Beauty brands didn’t tell you

Podcast with China Business Cast

“New Product Day” on Bilibili - SHISEIDO case study

Co-branding With Your Competitor?

Bilibili also produces entertainment show?

Top 10 most popular bullet screen on Bilibili in 2019👇

How Fashion and Beauty Brands Can Use Bilibili

Podcast - Not on Bilibili yet? Here's why your brand should consider it.

GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to

McDonalds’s First Ever Live Streaming

BILIBILI's Commercialization - 2020 Will be an Important Year

Trending in China: Blind Box

VLOG —— A New Trend of Chinese social media

Contact Us

Subscribe Our Newsletter
Stay up-to-date with Chinese market trends and latest news

OUR INSIGHTS

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Is Mystic-chic Beauty the Next Thing in Gen Z China?

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

Trending Keywords in 2020 on China Social Platforms

Is private traffic really suitable for your brand?

Auto Brands on Bilibili Targeting Gen Z

The secret of Perfect Diary's success in China market

The secret of success that emerging C-Beauty brands didn’t tell you

Podcast with China Business Cast

“New Product Day” on Bilibili - SHISEIDO case study

Co-branding With Your Competitor?

Bilibili also produces entertainment show?

Top 10 most popular bullet screen on Bilibili in 2019👇

How Fashion and Beauty Brands Can Use Bilibili

Podcast - Not on Bilibili yet? Here's why your brand should consider it.

GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to

McDonalds’s First Ever Live Streaming

BILIBILI's Commercialization - 2020 Will be an Important Year

Trending in China: Blind Box

VLOG —— A New Trend of Chinese social media

Contact Us

Subscribe Our Newsletter Stay up-to-date with Chinese market trends and latest news

Subscribe Our Newsletter
Stay up-to-date with Chinese market trends and latest news