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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added
Mar 11, 2020
When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...
Mar 10, 2020
Perfect Diary x Austin Li's pet dog
As many of you know, Austin is a top beauty KOL in China and has been working with many international brands including Chanel, Guerlain,...
Mar 6, 2020
How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...
Mar 5, 2020
Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...
Feb 27, 2020
How do luxury brands react to Coronavirus in China?
How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....
Feb 20, 2020
How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
Feb 20, 2020
2020 Trending in China
Some key trends of China market we forecast for the coming 2020
Feb 13, 2020
BREAKING!! RED Content producer center launched with important updates
Important updates for brands and more opportunities
Jan 16, 2020
How do luxury brands reach young customers?
A crossover between Louis Vuitton and League of Legends Game.
Jan 16, 2020
A super popular Chinese KOL famous for traditional Chinese lifestyle
Li, Ziqi, a super popular Chinese KOL who is not only famous on Weibo and Douyin, but also on Youtube.
Dec 24, 2019
BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
Dec 17, 2019
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Xiaohongshu decides to add live streaming function
Dec 9, 2019
China online beauty consumers and future trends
CBNData recently released an interesting report on China online beauty consumers.
Dec 2, 2019
New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc
Nov 28, 2019
Case Study - UNIQLO's digitalization
During this year’s 11.11, UNIQLO has achieved several records - Ranking No. 1 in Women’s Wear, Men’s Wear and Underwear categories.
Nov 18, 2019
Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
Oct 23, 2019
Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?
Sep 9, 2019
A new research about Travel APPs
Recently iResearch conducted a research about the user behavior of Travel APPs.
Sep 2, 2019
RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.
Aug 27, 2019
CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.
Aug 26, 2019
A new research from iiMedia on China e-commerce development
A new research from iiMedia on China eCommerce development in the first half of 2019.
Aug 19, 2019
Hey，Do you know “HEY”？
The new function of RED called “HEY” which is similiar to Story of Ins.
Aug 15, 2019
Interesting take-aways from Quest Mobile's latest report
Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways
Aug 13, 2019
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