Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
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OUR INSIGHTS
China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.
We always encourage our clients to watch, experience and learn, so you will better understand your own needs.
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- Jul 24, 2020
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
- Jun 24, 2020
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?
“元气森林 (Yuan Qi Sen Lin)” is a Chinese indie beverage brand established in April 2016. After only 4-year development, the brand has...
- Apr 24, 2020
How do COVID-19 impact on China mobile Internet in Q1 2020?
According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...
- Apr 21, 2020
McDonalds’s First Ever Live Streaming
McDonalds chose Bilibili to host their first ever live streaming
- Apr 14, 2020
The Future of Retail in China
A social retail white paper released by Tencent and Boston Consulting Group
- Mar 18, 2020
Will WeChat Live Streaming Be A Game Changer?
Another important function for brands to manage private traffic.
- Mar 16, 2020
A Closer Look at China’s Snack Food Market
We looked into top 3 Chinese snack food brands: Bestore, Three Squirrels & Baicaowei and analyze their problems and potential.
- Feb 27, 2020
Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...
- Feb 20, 2020
How do luxury brands react to Coronavirus in China?
How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....
- Feb 20, 2020
How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
- Jul 24, 2019
Is RED right for Auto Brand？
If you own an auto brand, is RED/XiaoHongShu the right platform for you?
- Jul 19, 2019
“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
- Jul 15, 2019
Starbucks‘s biggest competitor in China —— Hey Tea
Let’s see what Hey Tea has done on RED.
- Jun 28, 2019
Luxury brands are launching on RED
More and more luxury brands and their tailor made strategy for RED
- Jun 27, 2019
Dianping is changing Consumer Behavior！
The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.
- Jun 1, 2019
Event about New Trends in Social Commerce in Shanghai
Event about New Trends in Social commerce in Shanghai
- Apr 18, 2019
An interesting campaign by Starbucks
Starbucks‘ new campaign for World Earth Day
- Nov 8, 2018
Colourpop Cosmetics: How to successfully launch on XiaoHongShu
American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...
- Oct 3, 2018
Brands Meet Up in Europe - Feb 2019
" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...
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