" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)"
The platform’s algorithm and policy are constantly adapting to provide better consumer experiences. In Jan 2018, the marketplace announced it’s decision in opening up its merchant marketplace. More brands are now being accepted to sell on the platform. XiaoHongShu also opened their first offline store where it integrates it’s core value, content in the APP community, to offline shopping experience. XiaoHongShu hit its 100 million users milestone and received a series D investment led by both Alibaba and Tencent.
Recently, we see that the platform is focused on further establishing themselves as a social eCommerce player with a unique style.
Like many people said, China market is full of opportunities, but it also presents challenges as for foreign brands the market is very different with rapid changes. When speaking with brands, we often hear the following questions:
Where do I start?
What platforms work best?
How do I promote?
How do I user KOLs?
How do we position ourselves?
What are the logistics?
How does licensing in China work?
We understand foreign brands need more help to navigate the China eCommerce market. In 2019, we are coming to Europe! We will help you and your brands gain a better understanding about the China market.
We will be organising a series of seminars with a range of experts from the China industry, covering the essential steps needed to launch your brand into the China market (and plenty more).
29 – 30 Jan 2019 – Prague (https://marketing2china.eu)
1 Feb 2019 – Berlin
5 Feb 2019 - Paris
7 Feb 2019 - London
We are glad to have received an overwhelming support from our partners and connection in Europe.
If you are interested in working with us as a co-organiser, please feel free to let us know how you would like to join in. If you are part of a brand planning to expand into China in 2019 or just an individual interested in learning more about China market, we would love to hear your interest and do stay tuned!
We are excited to meet you in Europe!