OUR INSIGHTS

China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.

We always encourage our clients to watch, experience and learn, so you will better understand your own needs.

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INSIGHT ARTICLES

Mar 21

Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021

1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...

Dec 23, 2020

2020 Highlight Moments for Double V

2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...

Dec 15, 2020

Auto Brands on Bilibili Targeting Gen Z

According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....

Sep 1, 2020

A new new-retail model for luxury brands - Pop-up store

Pop-up store - A new new-retail model that many luxury brands are implementing after COVID! High renting cost has become a burden for...

Aug 18, 2020

“New Product Day” on Bilibili - SHISEIDO case study

Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...

May 18, 2020

5 Interesting Co-Branding Cases in 2020

Co-branding has become one of the most trendy marketing methods in China. Brands from different industries collaborate with each other to re