OUR INSIGHTS

China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.

We always encourage our clients to watch, experience and learn, so you will better understand your own needs.

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

Mar 22, 2021

Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021

1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...

Dec 23, 2020

2020 Highlight Moments for Double V

2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...

Dec 16, 2020

Auto Brands on Bilibili Targeting Gen Z

According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....

Sep 2, 2020

A new new-retail model for luxury brands - Pop-up store

Pop-up store - A new new-retail model that many luxury brands are implementing after COVID! High renting cost has become a burden for...

Aug 19, 2020

“New Product Day” on Bilibili - SHISEIDO case study

Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...

May 18, 2020

5 Interesting Co-Branding Cases in 2020

Co-branding has become one of the most trendy marketing methods in China. Brands from different industries collaborate with each other to re

May 17, 2020

How Fashion and Beauty Brands Can Use Bilibili

Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".

Mar 10, 2020

When sales are becoming KOL/KOC

Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...

Feb 20, 2020

How do luxury brands react to Coronavirus in China?

How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....

Feb 13, 2020

2020 Trending in China

Some key trends of China market we forecast for the coming 2020

Jan 16, 2020

How do luxury brands reach young customers?

A crossover between Louis Vuitton and League of Legends Game.

Jun 28, 2019

Luxury brands are launching on RED

More and more luxury brands and their tailor made strategy for RED

OUR INSIGHTS

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021

2020 Highlight Moments for Double V

Auto Brands on Bilibili Targeting Gen Z

A new new-retail model for luxury brands - Pop-up store

“New Product Day” on Bilibili - SHISEIDO case study

5 Interesting Co-Branding Cases in 2020

How Fashion and Beauty Brands Can Use Bilibili

When sales are becoming KOL/KOC

How do luxury brands react to Coronavirus in China?

2020 Trending in China

How do luxury brands reach young customers?

Luxury brands are launching on RED

Contact Us

Subscribe Our Newsletter
Stay up-to-date with Chinese market trends and latest news

OUR INSIGHTS

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021

2020 Highlight Moments for Double V

Auto Brands on Bilibili Targeting Gen Z

A new new-retail model for luxury brands - Pop-up store

“New Product Day” on Bilibili - SHISEIDO case study

5 Interesting Co-Branding Cases in 2020

How Fashion and Beauty Brands Can Use Bilibili

When sales are becoming KOL/KOC

How do luxury brands react to Coronavirus in China?

2020 Trending in China

How do luxury brands reach young customers?

Luxury brands are launching on RED

Contact Us

Subscribe Our Newsletter Stay up-to-date with Chinese market trends and latest news

Subscribe Our Newsletter
Stay up-to-date with Chinese market trends and latest news