SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
OUR INSIGHTS
China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.
We always encourage our clients to watch, experience and learn, so you will better understand your own needs.


- Mar 24, 2021
妆食同源 - Chinese Concept of Superfood in Beauty

- Mar 23, 2021
Case study: BUFFX - Functional food, not supplements


- Mar 22, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021


- Aug 12, 2020
Is RED / Xiaohongshu replacing OTA platforms?


- Jul 29, 2020
New social commerce function launched by Starbucks


- Jul 24, 2020
Co-branding With Your Competitor?


- Jun 24, 2020
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?

- May 18, 2020
5 Interesting Co-Branding Cases in 2020

- Apr 28, 2020
What content is popular on Xiaohongshu?


- Apr 21, 2020
McDonalds’s First Ever Live Streaming


- Mar 16, 2020
A Closer Look at China’s Snack Food Market


- Mar 5, 2020
How does Coronavirus affect China online shopping business?


- Feb 27, 2020
Will Coronavirus Crisis Affect China’s FMCG Consumption?


- Feb 20, 2020
How do different industries react to Coronavirus crisis?


- Jul 19, 2019
“Starbucks” in tea industry


- Jul 15, 2019
Starbucks‘s biggest competitor in China —— Hey Tea

- Jun 27, 2019
Dianping is changing Consumer Behavior!


- Apr 18, 2019
An interesting campaign by Starbucks

