BUZZWORDS | Can Brands "Go Mad" on Social Media?

OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.

- Oct 23
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands


- May 10, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY


- Mar 24, 2021
妆食同源 - Chinese Concept of Superfood in Beauty

- Mar 23, 2021
Case study: BUFFX - Functional food, not supplements


- Mar 22, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021


- Aug 12, 2020
Is RED / Xiaohongshu replacing OTA platforms?


- Jul 29, 2020
New social commerce function launched by Starbucks


- Jul 24, 2020
Co-branding With Your Competitor?


- Jun 24, 2020
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?

- May 18, 2020
5 Interesting Co-Branding Cases in 2020

- Apr 28, 2020
What content is popular on Xiaohongshu?


- Apr 21, 2020
McDonalds’s First Ever Live Streaming


- Mar 16, 2020
A Closer Look at China’s Snack Food Market


- Mar 5, 2020
How does Coronavirus affect China online shopping business?


- Feb 27, 2020
Will Coronavirus Crisis Affect China’s FMCG Consumption?


- Feb 20, 2020
How do different industries react to Coronavirus crisis?


- Jul 19, 2019
“Starbucks” in tea industry


- Jul 15, 2019
Starbucks‘s biggest competitor in China —— Hey Tea

- Jun 27, 2019
Dianping is changing Consumer Behavior!

