OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
From Screen to Sale: The Rise of Mini Dramas in China Brand Strategy
RED TRENDS | How Brands Utilize RED In 2024
BUZZWORDS | Can Brands "Go Mad" on Social Media?
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Is Mystic-chic Beauty the Next Thing in Gen Z China?
妆食同源 - Chinese Concept of Superfood in Beauty
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
Women Empowerment in Branding - Dos and Donts
Trending Keywords in 2020 on China Social Platforms
Auto Brands on Bilibili Targeting Gen Z
The secret of Perfect Diary's success in China market
Xiaohongshu: A Social Commerce Platform You Cannot Miss
C-beauty brands start to expand to international market
Qixi campaign - a chance for brands to do branding
New social commerce function launched by Starbucks
Co-branding With Your Competitor?
Top 10 most popular bullet screen on Bilibili in 2019👇
