PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...
OUR INSIGHTS
China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.
We always encourage our clients to watch, experience and learn, so you will better understand your own needs.
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- May 10, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
- May 2, 2021
Is Mystic-chic Beauty the Next Thing in Gen Z China?
This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...
- Mar 24, 2021
妆食同源 - Chinese Concept of Superfood in Beauty
妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...
- Mar 22, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...
- Mar 16, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
- Mar 8, 2021
Women Empowerment in Branding - Dos and Donts
Today is the Women’s Day (March 8th). Women empowerment is a super hot topic in China now. How to utilize the trend while also avoid the...
- Jan 15, 2021
Trending Keywords in 2020 on China Social Platforms
2020 TOP 10 popular bullet screens on Bilibili In 2020, Bilibili users have sent 220 million bullet screens throughout the year. Top 1:...
- Dec 16, 2020
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....
- Dec 10, 2020
The secret of Perfect Diary's success in China market
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
- Dec 9, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
- Dec 9, 2020
C-beauty brands start to expand to international market
According to the data released by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions...
- Aug 25, 2020
Qixi campaign - a chance for brands to do branding
Chinese Valentine’s Day (Qixi 七夕) campaign from Pandora mini program - “Fall in love in 1 step (E键链爱)” for sending customized gifts to...
- Jul 29, 2020
New social commerce function launched by Starbucks
Starbucks just launched a new social commerce function for co-workers to order coffee together through its mini program. In China it’s...
- Jul 24, 2020
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
- May 27, 2020
Top 10 most popular bullet screen on Bilibili in 2019👇
Let’s take a small quiz to see if you really understand Gen Zer’s language.
- May 18, 2020
5 Interesting Co-Branding Cases in 2020
Co-branding has become one of the most trendy marketing methods in China. Brands from different industries collaborate with each other to re
- May 17, 2020
How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".
- May 12, 2020
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...
- Apr 28, 2020
What content is popular on Xiaohongshu?
Here is a 2019 community content trends report released by RED that can answer your questions!
