OUR INSIGHTS

China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.

We always encourage our clients to watch, experience and learn, so you will better understand your own needs.

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INSIGHT ARTICLES

May 21, 2021

PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue

Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...

May 9, 2021

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...

May 1, 2021

Is Mystic-chic Beauty the Next Thing in Gen Z China?

This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...

Mar 23, 2021

妆食同源 - Chinese Concept of Superfood in Beauty

妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...

Mar 21, 2021

Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021

1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...

Mar 16, 2021

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....

Mar 7, 2021

Women Empowerment in Branding - Dos and Donts

Today is the Women’s Day (March 8th). Women empowerment is a super hot topic in China now. How to utilize the trend while also avoid the...

Jan 15, 2021

Trending Keywords in 2020 on China Social Platforms

2020 TOP 10 popular bullet screens on Bilibili In 2020, Bilibili users have sent 220 million bullet screens throughout the year. Top 1:...

Dec 15, 2020

Auto Brands on Bilibili Targeting Gen Z

According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....

Dec 9, 2020

The secret of Perfect Diary's success in China market

As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...

Dec 9, 2020

Xiaohongshu: A Social Commerce Platform You Cannot Miss

On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...

Dec 8, 2020

C-beauty brands start to expand to international market

According to the data released by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions...

Aug 24, 2020

Qixi campaign - a chance for brands to do branding

Chinese Valentine’s Day (Qixi 七夕) campaign from Pandora mini program - “Fall in love in 1 step (E键链爱)” for sending customized gifts to...

Jul 28, 2020

New social commerce function launched by Starbucks

Starbucks just launched a new social commerce function for co-workers to order coffee together through its mini program. In China it’s...

Jul 24, 2020

Co-branding With Your Competitor?

We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...

May 27, 2020

Top 10 most popular bullet screen on Bilibili in 2019👇

Let’s take a small quiz to see if you really understand Gen Zer’s language.

May 18, 2020

5 Interesting Co-Branding Cases in 2020

Co-branding has become one of the most trendy marketing methods in China. Brands from different industries collaborate with each other to re

May 16, 2020

How Fashion and Beauty Brands Can Use Bilibili

Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".

May 12, 2020

Podcast - Not on Bilibili yet? Here's why your brand should consider it.

This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...

Apr 28, 2020

What content is popular on Xiaohongshu?

Here is a 2019 community content trends report released by RED that can answer your questions!

OUR INSIGHTS

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Is Mystic-chic Beauty the Next Thing in Gen Z China?

妆食同源 - Chinese Concept of Superfood in Beauty

Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

Women Empowerment in Branding - Dos and Donts

Trending Keywords in 2020 on China Social Platforms

Auto Brands on Bilibili Targeting Gen Z

The secret of Perfect Diary's success in China market

Xiaohongshu: A Social Commerce Platform You Cannot Miss

C-beauty brands start to expand to international market

Qixi campaign - a chance for brands to do branding

New social commerce function launched by Starbucks

Co-branding With Your Competitor?

Top 10 most popular bullet screen on Bilibili in 2019👇

5 Interesting Co-Branding Cases in 2020

How Fashion and Beauty Brands Can Use Bilibili

Podcast - Not on Bilibili yet? Here's why your brand should consider it.

What content is popular on Xiaohongshu?

Contact Us

Subscribe Our Newsletter
Stay up-to-date with Chinese market trends and latest news

OUR INSIGHTS

REPORTS

ONLINE COURSES

EVENTS

PRESS

INSIGHT ARTICLES

PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Is Mystic-chic Beauty the Next Thing in Gen Z China?

妆食同源 - Chinese Concept of Superfood in Beauty

Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

Women Empowerment in Branding - Dos and Donts

Trending Keywords in 2020 on China Social Platforms

Auto Brands on Bilibili Targeting Gen Z

The secret of Perfect Diary's success in China market

Xiaohongshu: A Social Commerce Platform You Cannot Miss

C-beauty brands start to expand to international market

Qixi campaign - a chance for brands to do branding

New social commerce function launched by Starbucks

Co-branding With Your Competitor?

Top 10 most popular bullet screen on Bilibili in 2019👇

5 Interesting Co-Branding Cases in 2020

How Fashion and Beauty Brands Can Use Bilibili

Podcast - Not on Bilibili yet? Here's why your brand should consider it.

What content is popular on Xiaohongshu?

Contact Us

Subscribe Our Newsletter Stay up-to-date with Chinese market trends and latest news

Subscribe Our Newsletter
Stay up-to-date with Chinese market trends and latest news