BUZZWORDS | Can Brands "Go Mad" on Social Media?

OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.

- Oct 23
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands


- May 21, 2021
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue


- May 10, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY


- May 2, 2021
Is Mystic-chic Beauty the Next Thing in Gen Z China?


- Mar 24, 2021
妆食同源 - Chinese Concept of Superfood in Beauty

- Mar 22, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021


- Mar 16, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

- Mar 8, 2021
Women Empowerment in Branding - Dos and Donts


- Jan 15, 2021
Trending Keywords in 2020 on China Social Platforms


- Dec 16, 2020
Auto Brands on Bilibili Targeting Gen Z


- Dec 10, 2020
The secret of Perfect Diary's success in China market


- Dec 9, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss


- Dec 9, 2020
C-beauty brands start to expand to international market


- Aug 25, 2020
Qixi campaign - a chance for brands to do branding


- Jul 29, 2020
New social commerce function launched by Starbucks


- Jul 24, 2020
Co-branding With Your Competitor?


- May 27, 2020
Top 10 most popular bullet screen on Bilibili in 2019👇


- May 18, 2020
5 Interesting Co-Branding Cases in 2020

- May 17, 2020
How Fashion and Beauty Brands Can Use Bilibili

