To compete for sales during China’s 618, Alibaba leans on membership program for high spenders
This article was first published on Glossy by Yaling Jiang. Our founder Miro Li was quoted and shared her insights.
top of page
OUR INSIGHTS
China market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here.
We always encourage our clients to watch, experience and learn, so you will better understand your own needs.
Search
- May 21, 2021
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...
- May 2, 2021
Is Mystic-chic Beauty the Next Thing in Gen Z China?
This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...
- Apr 7, 2021
A trending beauty concept in 2021 in China - Microbiome skincare.
If you search Microbiome Skincare on RED / Xiaohongshu, you will find 6300+ related posts and 100+ related products. Skin’s microbiome is...
- Mar 24, 2021
妆食同源 - Chinese Concept of Superfood in Beauty
妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...
- Mar 23, 2021
Case study: BUFFX - Functional food, not supplements
While talking to many foreign supplements brands, I found a common problem is that brands always think they should target middle-aged...
- Mar 16, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
- Dec 23, 2020
2020 Highlight Moments for Double V
2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...
- Dec 10, 2020
The secret of Perfect Diary's success in China market
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
- Dec 9, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
- Dec 3, 2020
The secret of success that emerging C-Beauty brands didn’t tell you
Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
- Aug 19, 2020
“New Product Day” on Bilibili - SHISEIDO case study
Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...
- May 18, 2020
5 Interesting Co-Branding Cases in 2020
Co-branding has become one of the most trendy marketing methods in China. Brands from different industries collaborate with each other to re
- May 17, 2020
How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".
- Apr 28, 2020
What content is popular on Xiaohongshu?
Here is a 2019 community content trends report released by RED that can answer your questions!
- Apr 22, 2020
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
Will GIRLCULT become the next Perfect Diary?
- Apr 20, 2020
What are the most concerned ingredients among Chinese consumers?
Skintellectuals - Young consumers are paying more attention to ingredients than brand names
- Mar 18, 2020
Will WeChat Live Streaming Be A Game Changer?
Another important function for brands to manage private traffic.
- Mar 11, 2020
Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added
- Dec 2, 2019
China online beauty consumers and future trends
CBNData recently released an interesting report on China online beauty consumers.
Insight articles
bottom of page