Recently iResearch conducted a research about the user behavior of Travel APPs. Here are some interesting take-aways:
1. Majority of users are middle class group at the age of 26 to 35.
2. 43% of users travel 3-4 times each year. 55% stay for 3-5 days for each trip. 77.8% choose National Day Golden Week to travel, which is the most.
3. More and more people are planning to go abroad for vacation (63% growth compared to last year).
4. More than 70% travel with family. More and more people are experiencing tailor-made trip (from 19% to 24%)
Download the full report here.