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A new research about Travel APPs

Recently iResearch conducted a research about the user behavior of Travel APPs. Here are some interesting take-aways:

1. Majority of users are middle class group at the age of 26 to 35.

2. 43% of users travel 3-4 times each year. 55% stay for 3-5 days for each trip. 77.8% choose National Day Golden Week to travel, which is the most.

3. More and more people are planning to go abroad for vacation (63% growth compared to last year).

4. More than 70% travel with family. More and more people are experiencing tailor-made trip (from 19% to 24%)

Download the full report here.


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