If you search Microbiome Skincare on RED / Xiaohongshu, you will find 6300+ related posts and 100+ related products.
Skin’s microbiome is like a group of natural bacteria. It helps protect the skin from damage, and restore and maintain the skin’s health. It’s usually related to probiotics or prebiotics when it comes to skincare products.
International beauty groups have been researching this concept for years. The most well-known products in China are Lancôme’s Genifique serum (“Little black bottle 小黑瓶”). #EsteeLauder’s Night Repair serum (“Little brown bottle 小棕瓶”), and SK-II’s Facial Treatment Essense (“Magic water 神仙水”).
Other niche and emerging brands:
Dr. Alva - Chinese microbiome skincare brand launched in 2018, under leading manufacturer Freda Group
Yakult - Japanese lactobacillus skincare brand under Yakult group, launched in China last year
Gallinée - French probiotics skincare brand, launched in China earlier this year
Aurelia Probiotic Skincare - British probiotics skincare brand launched in China in 2019
XDG - Chinese lactobacillus skincare brand launched in 2018
TULA Skincare - American probiotics skincare brand
Do you think microbiome skincare will become the next big thing in China?
