“New Product Day” on Bilibili - SHISEIDO case study

Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO was impressive.


SHISEIDO worked with the platform and tailor made a function - Bulletscreen lucky draw during the live streaming - the audiences will join the lucky draw by following SHISEIDO’s official account and sending a bullet screen "出圈横着走".


SHISEIDO also added its Tmall link to the live streaming, allowing audiences to go to product page with one click.


More than 1 million audiences watched the live streaming and SHISEIDO’s official account gained 40% more followers.


Looking forward to seeing more creative ways to make use of Bilibili’s unique language - bullet screen!

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