Qixi campaign - a chance for brands to do branding

Chinese Valentine’s Day (Qixi 七夕) campaign from Pandora mini program - “Fall in love in 1 step (E键链爱)” for sending customized gifts to lovers


Customers can choose festival exclusive gifts, add blessing words and send to your lover. It doesn’t matter if you don’t know her size or address. The receivers will be notified and can fill in these information such as ring size, chain length and shipping address etc. You can choose to hide the product so the receiver won’t see it until she receives it.

This is a good try enhancing social commerce through WeChat mini program. We’ve also seen similar campaigns launched by Starbucks’ social gifting - order a cup of coffee and your blessing words will be printed on the cup. Definitely a good way to engage with customers!

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