1️⃣ Healthy living lifestyle - Physically & mentally
Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling posts up 44%.
2️⃣ Say no to appearance anxiety!
“No-makeup-look” posts up 33%. Plus-size fashion’s search volume up 220%.
3️⃣ Personal joy lifestyle
Fruit wine’s search volume up 194%. Unisex fashion posts’ views up 183%.
4️⃣ Diversified beauty
Men’s fashion’s search volume up 60%. Nearly 700k photography tips posts.
5️⃣ More rational to money
Part-time jobs’ search volume up 140%. Affordable good products’ search volume up 178%.
6️⃣ More retro-style
210k+ “Hong Kong fashion style” posts (retro style in 1990s). Y2K style’s search volume up 30+ times.
7️⃣ Sense of ceremony
Rental house renovation’s search volume up 80%. Breakfast’s search volume up 100%.
8️⃣ Healing
Healing pictures’ search volume up 26+ times. Search volume of cats increased by 90%.
9️⃣ Record the lifestyle
1.7 million OOTD posts on XHS. Diary book (手账)’s search volume up 50%.
🔟 Treasure-hunting shopping
Niche handbags’ search volume up 90%. “Good products” search volume up 95%.
