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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Starbucks‘s biggest competitor in China —— Hey Tea
Let’s see what Hey Tea has done on RED.
Jul 15, 2019
Judydoll - A Chinese cosmetics brand only second to PERFECT DIARY
With only 1 year, Judydoll has reached more than 50k search results. The brand account now has 241k followers.
Jul 9, 2019
Dianping is changing Consumer Behavior！
The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.
Jun 27, 2019
Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.
Jun 3, 2019
VOLVO's Pop-up Store on RED
An interesting campaign from VOLVO on RED/XiaoHongShu.
May 16, 2019
An interesting campaign by Starbucks
Starbucks‘ new campaign for World Earth Day
Apr 18, 2019
The top 1 Lipstick KOL on XiaoHongShu is a guy!
I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...
Mar 11, 2019
WEBINAR - Marketing on XHS
Marketing on XiaoHongShu (Little Red Book) can act as your gateway to cross-border China e-commerce. Hosted by New Zealand Trade and...
Dec 3, 2018
Colourpop Cosmetics: How to successfully launch on XiaoHongShu
American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...
Nov 8, 2018
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