Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...

According to a report released by Bigdata Research, XHS has become the most influential platform when consumers are making travel...

Starbucks just launched a new social commerce function for co-workers to order coffee together through its mini program. In China it’s...

We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...

Recently Bilibili co-produced a new reality show named “Special Intern (花样实习生)” with Shanghai TV. The reality show is about 3 post-50 and...

“元气森林 (Yuan Qi Sen Lin)” is a Chinese indie beverage brand established in April 2016. After only 4-year development, the brand has...

Let’s take a small quiz to see if you really understand Gen Zer’s language.

This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...

Co-branding has become one of the most trendy marketing methods in China. Brands from different industries collaborate with each other to re

Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".

Here is a 2019 community content trends report released by RED that can answer your questions!

According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...

Will GIRLCULT become the next Perfect Diary?

McDonalds chose Bilibili to host their first ever live streaming

Skintellectuals - Young consumers are paying more attention to ingredients than brand names

Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.

A social retail white paper released by Tencent and Boston Consulting Group

Another important function for brands to manage private traffic.

We looked into top 3 Chinese snack food brands: Bestore, Three Squirrels & Baicaowei and analyze their problems and potential.

New functions such as live streaming, mini programs are added

Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...

As many of you know, Austin is a top beauty KOL in China and has been working with many international brands including Chanel, Guerlain,...

Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...

Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...