top of page
市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
关注我们的官方微信账号,及时获取最新洞察。

Insight articles
搜尋
Why Beauty Retailers Thrive in the West, but Rarely in China
China has yet to produce a retailer with the authority, bargaining power, and brand aggregation capabilities of Sephora, Space NK, or Ulta Beauty. The reasons are structural, historical, and deeply linked to how China’s beauty economy developed.
3天前


Why the Western Subscription Model Never Took Off in China
The absence of subscription models in China is not due to technological limitations or lack of platform capability. Instead, it is rooted in deep structural differences:
● China skipped credit cards
● Consumers distrust auto-pay
● Brand loyalty is low
● Promotions dominate shopping behavior
● Consumers prefer high control and flexibility
11月25日


How AI Is Changing 11.11 Shopping
Since China’s annual shopping festival Double Eleven (11.11) started in late October, one thing is clear: AI is playing a far more prominent role than ever before.
11月4日


When AI Meets Beauty: What Brands Should Learn from Doubao’s Shopping Link Strategy
The AI platform Doubao (豆包), developed by ByteDance, has begun seamlessly connecting user queries with direct shopping links on its parent short-video platform Douyin (抖音, the Chinese Tik Tok), delivering a new model for beauty-commerce integration.
10月28日


Sam’s Club’s Trust Crisis in China: When Premium Promise Meets Mass Expectations
Known as a “club for China’s middle class,” Sam's Club, one the most successful foreign retailers in China, sparked controversy by introducing more mass-market domestic snack brands - products that consumers noted were already widely available in regular supermarkets or even roadside convenience stores.
9月25日


Are Trading Cards “Miniature Gambling” for China’s Gen Alpha?
China’s largest trading card company, Kayou (卡游), holds the licenses for hits like Ultraman and My Little Pony. According to its IPO prospectus, the company generated 10 billion RMB (≈1.4B USD) in revenue in 2024, with a staggering net margin exceeding 40%.
9月18日


Robotime: China’s DIY Toy Specialist Goes Global
Founded in 2007, Chinese DIY toy group Robotime has grown into a creative powerhouse with over 200 designers, a 200,000 m² factory, and exports to 100+ countries.
9月11日


From Assembly Lines to Attractions: The Rise of Factory Tourism in China
Summer is peak travel season in China. But beyond theme parks and scenic landmarks, a new type of destination is capturing attention: factory tours. Increasingly, manufacturing companies are opening their production lines to the public, charging admission fees, and transforming their industrial sites into tourism destinations.
9月9日


Brand Merch: From "Freebies" to Main Course
In China's consumer market, paying for brand merchandise (品牌周边) is no longer a niche hobby, but fast becoming mainstream. Shoppers are...
8月28日


INSIGHTS | Celebrity Endorsement Dilemma in China Marketing
In China's market, where the traffic is the king, brands looking to gain widespread attention often consider seeking endorsements from...
8月27日


bottom of page