RED TRENDS | How Brands Utilize RED In 2024
ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...
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市场洞察
我们分享对中国及全球消费者的洞察，确保您随时了解当地市场不断变化的需求。
关注我们的官方微信账号，及时获取最新洞察。
Insight articles
热门话题
分享中国主流社交媒体的流行语，带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势，了解消费者的行为方式，并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例，包括成功、失败及有争议的案例。
搜尋
- 2023年12月26日
CASES | 拒绝“漂绿”，真诚的ESG让品牌印象可持续
可持续正成为大众对品牌的关注点，越来越多Z世代也愿意为更具企业责任感与使命感的品牌买单。ESG（Environment环境、Social社会、Governance公司治理）正成为公司营销的风向。 ESG营销无论从热度还是在话题领域均呈现出走高与多元化的趋势。Double V...
- 2023年11月24日
INSIGHTS | 小红书、B站双十一大动作！
2023年，中国电商盛事双11迎来第15个年头。对于消费者而言，这是一场捡便宜、淘好货的盛宴；对于品牌，更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据，淘宝天猫累计新增会员超过1亿，全平台品牌会员同比增长近30％，品牌会员订单连续多日增长超100...
- 2023年10月30日
BUZZWORDS | 品牌也能“发疯”吗？
消费者的情绪、偏好和需求推动着购买决策。情绪营销是品牌与消费者建立联结的关键策略。近期爆火的“发疯文学”是一个情绪营销的好例子。 本期，我们将探讨如何将“发疯文学”融入你的情绪营销策略中，增强品牌吸引力，推动消费者参与品牌传播。 什么是“发疯文学”？...
- 2023年10月23日
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
点击下载文档，探索品牌营销的奥秘！ 中国宠物行业正以指数级的速度迅猛增长，这也会改变品牌的营销方式，为品牌合作提供了巨大的潜力。宠物行业的快速扩张得益于越来越多的单身和老年人群选择宠物作为生活伴侣。根据巨量引擎与欧睿联合发布的《携子之爪，共赴未来——2023巨量引擎宠物行业...
- 2021年5月21日
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...
- 2021年5月2日
Is Mystic-chic Beauty the Next Thing in Gen Z China?
This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...
- 2021年3月22日
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...
- 2021年3月16日
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
- 2021年3月16日
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
- 2020年12月23日
2020 Highlight Moments for Double V
2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...
- 2020年12月17日
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
- 2020年12月9日
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
- 2020年12月3日
The secret of success that emerging C-Beauty brands didn’t tell you
Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
- 2020年9月15日
Podcast with China Business Cast
Our founder Miro Li was invited by China Business Cast to record a podcast on the topic of social commerce in China. China Business Cast...
- 2020年8月12日
Is RED / Xiaohongshu replacing OTA platforms?
According to a report released by Bigdata Research, XHS has become the most influential platform when consumers are making travel...
- 2020年7月24日
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
- 2020年4月24日
What content is popular on Xiaohongshu?
Here is a 2019 community content trends report released by RED that can answer your questions!
- 2020年4月24日
How do COVID-19 impact on China mobile Internet in Q1 2020?
According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...
- 2020年4月22日
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
Will GIRLCULT become the next Perfect Diary?
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