Since China’s annual shopping festival Double Eleven (11.11) started in late October, one thing is clear: AI is playing a far more prominent role than ever before.

In China's consumer market, paying for  brand merchandise (品牌周边)  is no longer a niche hobby, but fast becoming mainstream. Shoppers are...

When discussing China’s new-generation beauty brands, 🌸Flower Knows (花知晓) stands out as one of the most distinctive success stories. Founded in 2016 by two post-90s male cosplay enthusiasts, the brand quickly rose to prominence with its dreamy, 少女心 (fairytale-girlish) packaging and pastel palettes.

A recent social media trend in China has taken the internet by storm: “经济上行的美” — the aesthetics of economic upturn . On Xiaohongshu...

Earlier this week, I walked past a pop-up booth inside a mall near our office in Shenzhen. It wasn’t a skincare launch, fashion flash...

On Xiaohongshu, the lifestyle platform at the heart of China’s Gen Z culture, a new kind of beauty trend is taking over, and it’s not...

We hear this from brands all the time. They invest in influencer seeding, create buzz. Yet when it comes to actual sales, there’s little...

In a previous article, we discussed  how foreign content creators like  “IShowSpeed”  are gaining traction by documenting their journeys...

Since “TikTok refugees”  flocked to China’s social platforms 4 months ago, a series of cross-cultural events are triggering a new wave of...

Through in-depth analysis, Double V Consulting identifies three defining trends shaping this market’s evolution—each embodied by leading players like POP MART.