消费者的情绪、偏好和需求推动着购买决策。 情绪营销 是品牌与消费者建立联结的关键策略。近期爆火的“ 发疯文学 ”是一个情绪营销的好例子。 本期，我们将探讨如何将“发疯文学”融入你的情绪营销策略中，增强品牌吸引力，推动消费者参与品牌传播。 什么是“发疯文学”？...

点击下载文档，探索品牌营销的奥秘！ 中国宠物行业正以指数级的速度迅猛增长，这也会改变品牌的营销方式，为品牌合作提供了巨大的潜力。宠物行业的快速扩张得益于越来越多的单身和老年人群选择宠物作为生活伴侣。根据巨量引擎与欧睿联合发布的《携子之爪，共赴未来——2023巨量引擎宠物行业...

WEBINAR PREVIEW Miro Li, founder of Double V Consulting, is invited to give an online session at the DIGITAL+ SUMMIT 2023 on the topic...

Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...

Strategic keywords marketing has become essential for brands to bolster their visibility and appeal on social media. Nonetheless, a...

This year's 618 is the eagerly-awaited first major shopping event after the pandemic, and e-commerce platforms are using price wars to...

Objects, scents, colors, memories associated with mothers shape our perception of her image. Similarly, various elements and touchpoints...

As people reach the age of 75, canes and wheelchairs become the seniors' best friends. Frequent outings may not be as feasible for some...

Unlock the potential of your business in the food & nutrition, smart health, and assistive technology industries now!

Double V. Consulting researches marketing news from various industries and is dedicated to designing marketing strategies for brands in...

November 11, also known as Double 11, the most important shopping festival in China, is the crucial holiday that drives sales throughout...

Differences in game marketing localization in China and the Western World

2021 Double 11 shopping carnival officially started since yesterday. Taobao's server crashed because of the influx of users. The GMV of...

What happened in China marketing this September? In this articles we summarize 5 major buzzwords: unblocking links, travel, Harry Potter,...

How does Crossover Marketing creatively awaken Gen-Z consumers?

While you may be used to seeing amazing co-branding campaigns with NASA, we notice a rising popularity of China Aerospace culture among...

Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's...

Marketing in China can be complicated for international companies, especially when it comes to compliance. I get asked about this issue...

Top marketing campaign cases in February.

After nearly 9 years since XiaoHongShu (aka RED or Little RED Book or XHS) was established in 2013 in Shanghai, this unicorn company...