INSIGHTS | 小红书、B站双十一大动作！
2023年，中国电商盛事双11迎来第15个年头。对于消费者而言，这是一场捡便宜、淘好货的盛宴；对于品牌，更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据，淘宝天猫累计新增会员超过1亿，全平台品牌会员同比增长近30％，品牌会员订单连续多日增长超100...
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市场洞察
我们分享对中国及全球消费者的洞察，确保您随时了解当地市场不断变化的需求。
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Insight articles
热门话题
分享中国主流社交媒体的流行语，带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势，了解消费者的行为方式，并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例，包括成功、失败及有争议的案例。
搜尋
- 2023年9月28日
CASES | Win Gen-Z's Heart with Your Bilibili Brand Accounts
Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...
- 2021年3月16日
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
- 2020年12月17日
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
- 2020年12月16日
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....
- 2020年12月3日
The secret of success that emerging C-Beauty brands didn’t tell you
Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
- 2020年9月15日
Podcast with China Business Cast
Our founder Miro Li was invited by China Business Cast to record a podcast on the topic of social commerce in China. China Business Cast...
- 2020年8月19日
“New Product Day” on Bilibili - SHISEIDO case study
Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...
- 2020年7月24日
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
- 2020年7月15日
Bilibili also produces entertainment show?
Recently Bilibili co-produced a new reality show named “Special Intern (花样实习生)” with Shanghai TV. The reality show is about 3 post-50 and...
- 2020年5月27日
Top 10 most popular bullet screen on Bilibili in 2019👇
Let’s take a small quiz to see if you really understand Gen Zer’s language.
- 2020年5月21日
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...
- 2020年5月17日
How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".
- 2020年4月22日
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
Will GIRLCULT become the next Perfect Diary?
- 2020年4月21日
McDonalds’s First Ever Live Streaming
McDonalds chose Bilibili to host their first ever live streaming
- 2019年12月17日
BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
- 2019年10月23日
Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
- 2019年6月3日
Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.
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