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Insight articles
搜尋


How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
2020年2月20日


How do luxury brands react to Coronavirus in China?
How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....
2020年2月20日




How do luxury brands reach young customers?
A crossover between Louis Vuitton and League of Legends Game.
2020年1月16日


BREAKING!! RED Content producer center launched with important updates
Important updates for brands and more opportunities
2020年1月16日


A super popular Chinese KOL famous for traditional Chinese lifestyle
Li, Ziqi, a super popular Chinese KOL who is not only famous on Weibo and Douyin, but also on Youtube.
2019年12月24日


BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
2019年12月17日


XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Xiaohongshu decides to add live streaming function
2019年12月9日


China online beauty consumers and future trends
CBNData recently released an interesting report on China online beauty consumers.
2019年12月2日


New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc
2019年11月28日


Case Study - UNIQLO's digitalization
During this year’s 11.11, UNIQLO has achieved several records - Ranking No. 1 in Women’s Wear, Men’s Wear and Underwear categories.
2019年11月18日


Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
2019年10月23日


Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?
2019年9月9日


A new research about Travel APPs
Recently iResearch conducted a research about the user behavior of Travel APPs.
2019年9月2日


RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.
2019年8月27日


CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.
2019年8月26日


A new research from iiMedia on China e-commerce development
A new research from iiMedia on China eCommerce development in the first half of 2019.
2019年8月19日


Hey,Do you know “HEY”?
The new function of RED called “HEY” which is similiar to Story of Ins.
2019年8月15日


Interesting take-aways from Quest Mobile's latest report
Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways
2019年8月13日


How did those beauty brands celebrate Chinese Valentine's Day?
International beauty brands are still launching marketing campaigns as usual to celebrate Chinese Valentine’s Day.
2019年8月12日


Online games also have brand accounts on RED?
Online games also have brand accounts on RED?
2019年7月29日


Is RED right for Auto Brand?
If you own an auto brand, is RED/XiaoHongShu the right platform for you?
2019年7月24日


“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
2019年7月19日


Starbucks‘s biggest competitor in China —— Hey Tea
Let’s see what Hey Tea has done on RED.
2019年7月15日
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