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市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
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Insight articles
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The Future of Retail in China
A social retail white paper released by Tencent and Boston Consulting Group
2020年4月14日


Will WeChat Live Streaming Be A Game Changer?
Another important function for brands to manage private traffic.
2020年3月18日


A Closer Look at China’s Snack Food Market
We looked into top 3 Chinese snack food brands: Bestore, Three Squirrels & Baicaowei and analyze their problems and potential.
2020年3月16日


Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added
2020年3月11日


When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...
2020年3月10日


Perfect Diary x Austin Li's pet dog
As many of you know, Austin is a top beauty KOL in China and has been working with many international brands including Chanel, Guerlain,...
2020年3月6日


How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...
2020年3月5日


Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...
2020年2月27日


How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
2020年2月20日


How do luxury brands react to Coronavirus in China?
How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....
2020年2月20日




How do luxury brands reach young customers?
A crossover between Louis Vuitton and League of Legends Game.
2020年1月16日


BREAKING!! RED Content producer center launched with important updates
Important updates for brands and more opportunities
2020年1月16日


A super popular Chinese KOL famous for traditional Chinese lifestyle
Li, Ziqi, a super popular Chinese KOL who is not only famous on Weibo and Douyin, but also on Youtube.
2019年12月24日


BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
2019年12月17日


XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Xiaohongshu decides to add live streaming function
2019年12月9日


China online beauty consumers and future trends
CBNData recently released an interesting report on China online beauty consumers.
2019年12月2日


New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc
2019年11月28日


Case Study - UNIQLO's digitalization
During this year’s 11.11, UNIQLO has achieved several records - Ranking No. 1 in Women’s Wear, Men’s Wear and Underwear categories.
2019年11月18日


Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
2019年10月23日


Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?
2019年9月9日


A new research about Travel APPs
Recently iResearch conducted a research about the user behavior of Travel APPs.
2019年9月2日


RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.
2019年8月27日


CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.
2019年8月26日
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