消费者的情绪、偏好和需求推动着购买决策。 情绪营销 是品牌与消费者建立联结的关键策略。近期爆火的“ 发疯文学 ”是一个情绪营销的好例子。 本期，我们将探讨如何将“发疯文学”融入你的情绪营销策略中，增强品牌吸引力，推动消费者参与品牌传播。 什么是“发疯文学”？...

点击下载文档，探索品牌营销的奥秘！ 中国宠物行业正以指数级的速度迅猛增长，这也会改变品牌的营销方式，为品牌合作提供了巨大的潜力。宠物行业的快速扩张得益于越来越多的单身和老年人群选择宠物作为生活伴侣。根据巨量引擎与欧睿联合发布的《携子之爪，共赴未来——2023巨量引擎宠物行业...

Strategic keywords marketing has become essential for brands to bolster their visibility and appeal on social media. Nonetheless, a...

As people reach the age of 75, canes and wheelchairs become the seniors' best friends. Frequent outings may not be as feasible for some...

Unlock the potential of your business in the food & nutrition, smart health, and assistive technology industries now!

What happened in China marketing this September? In this articles we summarize 5 major buzzwords: unblocking links, travel, Harry Potter,...

Buzzword 1: Tiger & CNY Tiger (虎) is the zodiac of 2022 Chinese Year. In this January on Taobao, with the keyword "tiger", the search...