从OpenClaw养虾热潮到支付宝一周1.2亿笔AI代理交易，中国AI Agent正在重塑消费者发现和购买产品的方式。品牌该如何应对？

当Into You在2020年推出第一款唇泥时，它解决的是一个没人正视过的质地问题：如何实现丝绒哑光妆效而不拔干。五年后，8000万粉丝，覆盖40多个国家，这个上海品牌正在重新定义全球消费者对唇部彩妆的认知。但品类开创者能否在竞争者蜂拥而至时保持优势？

As Chinese brands expand into Europe, many discover that familiar review-generation tactics no longer apply. This article explores why incentivised reviews lose effectiveness in European markets, how consumer trust reshapes review behaviour, and what brands need to understand when shifting from incentive-driven systems to trust-based feedback environments.

China has yet to produce a retailer with the authority, bargaining power, and brand aggregation capabilities of Sephora, Space NK, or Ulta Beauty. The reasons are structural, historical, and deeply linked to how China’s beauty economy developed.

The absence of subscription models in China is not due to technological limitations or lack of platform capability. Instead, it is rooted in deep structural differences: ● China skipped credit cards ● Consumers distrust auto-pay ● Brand loyalty is low ● Promotions dominate shopping behavior ● Consumers prefer high control and flexibility

Since China’s annual shopping festival Double Eleven (11.11) started in late October, one thing is clear: AI is playing a far more prominent role than ever before.

The AI platform Doubao (豆包), developed by ByteDance, has begun seamlessly connecting user queries with direct shopping links on its parent short-video platform Douyin (抖音, the Chinese Tik Tok), delivering a new model for beauty-commerce integration.

In China’s hyper-competitive consumer market,  price wars  are no longer isolated incidents—they are now business as usual. In the...

可持续正成为大众对品牌的关注点，越来越多Z世代也愿意为更具企业责任感与使命感的品牌买单。 ESG（Environment环境、Social社会、Governance公司治理）正成为公司营销的风向 。 ESG营销无论从热度还是在话题领域均呈现出走高与多元化的趋势。Double...

2023年，中国电商盛事双11迎来第15个年头。对于消费者而言，这是一场捡便宜、淘好货的盛宴；对于品牌，更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据，淘宝天猫累计新增会员超过1亿，全平台品牌会员同比增长近30％，品牌会员订单连续多日增长超100...