As people reach the age of 75, canes and wheelchairs become the seniors' best friends. Frequent outings may not be as feasible for some...

Unlock the potential of your business in the food & nutrition, smart health, and assistive technology industries now!

Double V. Consulting researches marketing news from various industries and is dedicated to designing marketing strategies for brands in...

November 11, also known as Double 11, the most important shopping festival in China, is the crucial holiday that drives sales throughout...

Differences in game marketing localization in China and the Western World

2021 Double 11 shopping carnival officially started since yesterday. Taobao's server crashed because of the influx of users. The GMV of...

What happened in China marketing this September? In this articles we summarize 5 major buzzwords: unblocking links, travel, Harry Potter,...

How does Crossover Marketing creatively awaken Gen-Z consumers?

While you may be used to seeing amazing co-branding campaigns with NASA, we notice a rising popularity of China Aerospace culture among...

Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's...

Marketing in China can be complicated for international companies, especially when it comes to compliance. I get asked about this issue...

Top marketing campaign cases in February.

After nearly 9 years since XiaoHongShu (aka RED or Little RED Book or XHS) was established in 2013 in Shanghai, this unicorn company...

Buzzword 1: Tiger & CNY Tiger (虎) is the zodiac of 2022 Chinese Year. In this January on Taobao, with the keyword "tiger", the search...

Double V. Consulting handpicks and analyzes 3-5 interesting Chinese marketing campaigns in this monthly series. We mainly cover consumer...

Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...

This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...

If you search Microbiome Skincare on RED / Xiaohongshu, you will find 6300+ related posts and 100+ related products. Skin’s microbiome is...

妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...