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市场洞察
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Insight articles
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China online beauty consumers and future trends
CBNData recently released an interesting report on China online beauty consumers.
2019年12月2日


New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc
2019年11月28日


Case Study - UNIQLO's digitalization
During this year’s 11.11, UNIQLO has achieved several records - Ranking No. 1 in Women’s Wear, Men’s Wear and Underwear categories.
2019年11月18日


Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
2019年10月23日


Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?
2019年9月9日


A new research about Travel APPs
Recently iResearch conducted a research about the user behavior of Travel APPs.
2019年9月2日


RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.
2019年8月27日


CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.
2019年8月26日


A new research from iiMedia on China e-commerce development
A new research from iiMedia on China eCommerce development in the first half of 2019.
2019年8月19日


Hey,Do you know “HEY”?
The new function of RED called “HEY” which is similiar to Story of Ins.
2019年8月15日


Interesting take-aways from Quest Mobile's latest report
Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways
2019年8月13日


How did those beauty brands celebrate Chinese Valentine's Day?
International beauty brands are still launching marketing campaigns as usual to celebrate Chinese Valentine’s Day.
2019年8月12日


Online games also have brand accounts on RED?
Online games also have brand accounts on RED?
2019年7月29日


Is RED right for Auto Brand?
If you own an auto brand, is RED/XiaoHongShu the right platform for you?
2019年7月24日


“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
2019年7月19日


Starbucks‘s biggest competitor in China —— Hey Tea
Let’s see what Hey Tea has done on RED.
2019年7月15日


International Beauty Brands Official Accounts on RED
Let’s look closely on how international beauty brands manage their brand accounts on RED
2019年7月14日


Judydoll - A Chinese cosmetics brand only second to PERFECT DIARY
With only 1 year, Judydoll has reached more than 50k search results. The brand account now has 241k followers.
2019年7月9日


A new Rule has been released by RED
A new controversial rule is have been released by RED.
2019年6月29日


Luxury brands are launching on RED
More and more luxury brands and their tailor made strategy for RED
2019年6月28日


Dianping is changing Consumer Behavior!
The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.
2019年6月27日


Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.
2019年6月3日


Event about New Trends in Social Commerce in Shanghai
Event about New Trends in Social commerce in Shanghai
2019年6月1日


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