According to the data released by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions shopped on Tmall Global. Beauty product is one of the most popular categories. C-beauty brand Florasis (花西子) ranked number 1.
Florasis is famous for its traditional Chinese beauty concept. Recently they launched a new collection named “The Impression of Miao (苗族印象)” which attracted a group of foreign KOLs and customers. This new collection is inspired by Miao culture, which is a minority nationality in China. The product packaging features the iconic Miao silvery carvings - very delicate and unique. Many beauty Youtubers, including Wayne Goss with 3.8 million followers, introduced this collection in their videos.
Florasis did a really great job attracting Gen Zers with traditional Chinese culture. China is not only about dragon, panda or Forbidden City. There are so much cultural heritage and traditions that we can explore. Looking forward to seeing more C-beauty brands going international with such innovative campaigns!
Check out the deep dive of Florasis's secrets to success HERE!