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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Online games also have brand accounts on RED?
Online games also have brand accounts on RED?
Jul 29, 2019


Is RED right for Auto Brand?
If you own an auto brand, is RED/XiaoHongShu the right platform for you?
Jul 24, 2019


“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
Jul 19, 2019


International Beauty Brands Official Accounts on RED
Let’s look closely on how international beauty brands manage their brand accounts on RED
Jul 16, 2019


Starbucks‘s biggest competitor in China —— Hey Tea
Let’s see what Hey Tea has done on RED.
Jul 15, 2019


Judydoll - A Chinese cosmetics brand only second to PERFECT DIARY
With only 1 year, Judydoll has reached more than 50k search results. The brand account now has 241k followers.
Jul 9, 2019


A new Rule has been released by RED
A new controversial rule is have been released by RED.
Jun 29, 2019


Luxury brands are launching on RED
More and more luxury brands and their tailor made strategy for RED
Jun 28, 2019


Dianping is changing Consumer Behavior!
The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.
Jun 27, 2019


VLOG —— A New Trend of Chinese social media
Vlog has been trending on China social media since last year. iiMedia Research shows there are around 249 million Vlog audiences in 2019.
Jun 12, 2019


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