top of page
OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
Follow our official Wechat account to get the latest insight in time!
Insight articles
Search
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
Will GIRLCULT become the next Perfect Diary?
Apr 22, 2020
McDonalds’s First Ever Live Streaming
McDonalds chose Bilibili to host their first ever live streaming
Apr 21, 2020
What are the most concerned ingredients among Chinese consumers?
Skintellectuals - Young consumers are paying more attention to ingredients than brand names
Apr 20, 2020
What are Gen Zers interested in on Xiaohongshu?
Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.
Apr 15, 2020
The Future of Retail in China
A social retail white paper released by Tencent and Boston Consulting Group
Apr 14, 2020
Will WeChat Live Streaming Be A Game Changer?
Another important function for brands to manage private traffic.
Mar 18, 2020
Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added
Mar 11, 2020
When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...
Mar 10, 2020
Perfect Diary x Austin Li's pet dog
As many of you know, Austin is a top beauty KOL in China and has been working with many international brands including Chanel, Guerlain,...
Mar 6, 2020
How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...
Mar 5, 2020
bottom of page