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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
Click to download the file and explore the secrets of branding! The exponential growth of China's pet industry is reshaping the marketing...
Oct 23, 2023
INSIGHTS | Weak 618 Sales but Opportunities for SME Brands
This year's 618 is the eagerly-awaited first major shopping event after the pandemic, and e-commerce platforms are using price wars to...
Jul 6, 2023
INSIGHTS | Two Tips for Beauty Sales Growth on Double 11
November 11, also known as Double 11 , the most important shopping festival in China , is the crucial holiday that drives sales...
Nov 13, 2022
To compete for sales during China’s 618, Alibaba leans on membership program for high spenders
This article was first published on Glossy by Yaling Jiang. Our founder Miro Li was quoted and shared her insights.
Jun 23, 2021
Case study: BUFFX - Functional food, not supplements
While talking to many foreign supplements brands, I found a common problem is that brands always think they should target middle-aged...
Mar 23, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...
Mar 22, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
Mar 16, 2021
Trending Keywords in 2020 on China Social Platforms
2020 TOP 10 popular bullet screens on Bilibili In 2020, Bilibili users have sent 220 million bullet screens throughout the year. Top 1:...
Jan 15, 2021
2020 Highlight Moments for Double V
2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...
Dec 23, 2020
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
Dec 17, 2020
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