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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.
Jun 3, 2019
Event about New Trends in Social Commerce in Shanghai
Event about New Trends in Social commerce in Shanghai
Jun 1, 2019
VOLVO's Pop-up Store on RED
An interesting campaign from VOLVO on RED/XiaoHongShu.
May 16, 2019
NEW RULES about RED KOLs & Brand Official accounts
New Rules about RED KOLs & Brand Official accounts
May 10, 2019
An interesting campaign by Starbucks
Starbucks‘ new campaign for World Earth Day
Apr 18, 2019
Podcast: How to Get the Most out of XiaoHongShu?
In this podcast, our Co-founder Miro Li is interviewed by Matthieu David, president and founder of Daxue Consulting, a market research...
Apr 6, 2019
The top 1 Lipstick KOL on XiaoHongShu is a guy!
I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...
Mar 11, 2019
XiaoHongShu Launched Its Official Influencer Marketing Platform and Advertising Packages
Kicking off the New Year, XiaoHongShu has already launched two new features that will surely prove to be advantageous for many brands in...
Jan 7, 2019
Podcast: Key Takeways From Our Guide to XiaoHongShu
In this podcast our co-author Lauren Hallanan and Double V's Co-Founder Miro Li discuss our recently published guide to the social...
Dec 29, 2018
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