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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
Dec 17, 2019
Case Study - UNIQLO's digitalization
During this year’s 11.11, UNIQLO has achieved several records - Ranking No. 1 in Women’s Wear, Men’s Wear and Underwear categories.
Nov 18, 2019
Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
Oct 23, 2019
RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.
Aug 27, 2019
CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.
Aug 26, 2019
How did those beauty brands celebrate Chinese Valentine's Day?
International beauty brands are still launching marketing campaigns as usual to celebrate Chinese Valentine’s Day.
Aug 12, 2019
Online games also have brand accounts on RED?
Online games also have brand accounts on RED?
Jul 29, 2019
Is RED right for Auto Brand？
If you own an auto brand, is RED/XiaoHongShu the right platform for you?
Jul 24, 2019
“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
Jul 19, 2019
International Beauty Brands Official Accounts on RED
Let’s look closely on how international beauty brands manage their brand accounts on RED
Jul 16, 2019
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