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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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WHITEPAPER | How Brands Adopt the Live Streaming Trend on Red?
ABOUT AFU A Declining Brand Afu is a 20-year-old Chinese skincare brand that specializes in essential oils. It was once a top domestic...
May 23, 2024
出海达人档案 | Carly Rowena 倡导女性健康自爱的生活方式
达人简介 YouTube Instagram @carlyrowena ...
May 23, 2024
创立3年，仅靠5个SKU，被10亿美元收购，这个DTC护发品牌如何兼备产品力和品牌力？
K18 品牌简介 K18由 Britta Cox 和 Suveen Sahib 在全球疫情期间推出，主要在北美、英国和澳大利亚通过专业沙龙、零售渠道和线上电商进行销售。 根据波士顿咨询，K18在 造型师和消费者忠诚度方面排名第一，品牌净推荐值居于行业第一 。不仅...
Apr 29, 2024
爆品解析 | 一款腮红在TikTok爆卖200万英镑，做对了哪些事？
产品档案 产品名 Blursh Liquid Blush 液体腮红 品牌名 Made By Mitc hell 产品售价 零售￡10，促销￡1 .2-￡5 销售情况 🔝 持续 霸榜英国TikTok销量榜 ...
Apr 29, 2024
Navigating Influencer Marketing Targeting Gen Z on Bilibili
ABOUT BILIBILI ⚫ Bilibili is often described as a combination of YouTube and Netflix, as it offers a wide range of user-generated...
Apr 28, 2024
Understand Chinese Gen Z Consumers and Create Branded IP
In recent times, Chikawa has taken the Chinese social media landscape by storm. This Japanese comic series, featuring endearing charact...
Apr 28, 2024
INSIGHTS | Femvertising Playbook in China: Selling Empowerment
On each year's Women's Day (March 8th), there are always a few brands that get criticized for their controversial " femvertising "...
Mar 29, 2024
SOCIAL MEDIA | Connect With Chinese Gen Z on Bilibili
ABOUT BILIBILI Bilibili is often described as a combination of YouTube and Netflix, as it offers a wide range of user-generated...
Mar 29, 2024
品牌拆解 | B2B品牌到DTC品牌的完美过渡
Yeti 品牌简介 ▲ Yeti 创始人 Roy Seiders 和 Ryan Seiders 兄弟 Yeti是成立于 2006 年的美国户外运动专业品牌，创始人Roy Seiders和Ryan Seiders两兄弟从小跟随父亲参与钓鱼、打猎等户外运动，而当时市面上...
Mar 29, 2024
RED TRENDS | How Brands Utilize RED In 2024
ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...
Jan 31, 2024
品牌拆解 | 从在地文化到人群洞察——品牌本地化的秘诀
Outer 品牌简介 2018年由华裔创业者刘佳科和 Terry Lin 在美国洛杉矶创立，被称为“让美国人重新爱上自家庭院”的可持续高端户外家居品牌。 一度仅靠一款客单价高达 5000美金 的户外沙发单品实现了 10% 的复购率，品牌销售额在 2020 年做到了 10...
Jan 31, 2024
INSIGHTS | Celebrity Endorsement Dilemma in China Marketing
In China's market, where the traffic is the king, brands looking to gain widespread attention often consider seeking endorsements from...
Jan 26, 2024
BRAND CASE | Repositioning of an Old Generation Car Brand
ABOUT WULING "Not a girl's car" ⚫ Wuling is a Chinese automobile brand specialized in compact and affordable vehicles. ⚫ Its brand...
Dec 26, 2023
CASES | Real ESG Builds Sustainable Brands
Sustainability is becoming a growing focus for the public when it comes to brands, with an increasing number of Gen-Z are willing to...
Dec 26, 2023
品牌出海 | 出海品牌必看！圣诞季海外品牌常见玩法分享
🎄 圣诞在西方国家是一个充满文化、宗教和社交意义的节日，在这个节日里，人们与家人、朋友团聚，感受到彼此之间的关爱，并通过各种方式庆祝这个特殊的季节。对于出海欧美的品牌来说，圣诞意味着： 🔷 消费高峰：圣诞是欧美市场一年中最大的购物季节之一，人们在这个时候通常愿意花费更多...
Dec 20, 2023
RED TRENDS | Strengthening Control of Contents
Click here to download the full report FOR FREE! • RED is a popular social media and e-commerce platform in China. The ‘Chinese...
Nov 30, 2023
品牌出海别只盯着黑五！
品牌出海营销日历为品牌的市场、促销和品牌活动提供一年内的路线图，有助于战略规划、保持品牌一致性、有效分配资源，与季节和行业机遇保持一致，使品牌能够在整年内灵活而一致地执行策略。 1月-Jan 1月，品牌营销重要节点 - 新年 Double V 双盈 品牌活动Tips： ▶...
Nov 28, 2023
INSIGHTS | Red & Bilibili's Moves on E-Commerce for Double 11!
For the latest news on Double 11 Red and Bilibili, please click the below file to download the full version. In 2023, China's Double 11...
Nov 23, 2023
品牌拆解 | DTC品牌AWAY TRAVEL
AWAY TRAVEL，这个由旅行者设计，为旅行者而生的DTC品牌，不仅是一个旅行箱包品牌，更是一种生活方式的象征。 通过深入了解消费者，AWAY成功满足了他们不同层次的旅行需求： 从提供可靠的、耐用的旅行箱，到打造令人爱不释手的外观，再到激励消费者去实现他们向往的旅行，A...
Nov 6, 2023
2024 CHINA SOCIAL MEDIA WHITEPAPER
Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...
Nov 3, 2023
BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
Oct 30, 2023
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
Click to download the file and explore the secrets of branding! The exponential growth of China's pet industry is reshaping the marketing...
Oct 23, 2023
Webinar on 17th Oct at DIGITAL+ SUMMIT 2023
WEBINAR PREVIEW Miro Li, founder of Double V Consulting, is invited to give an online session at the DIGITAL+ SUMMIT 2023 on the topic '...
Oct 16, 2023
CASES | Win Gen-Z's Heart with Your Bilibili Brand Accounts
Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...
Sep 28, 2023
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