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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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INSIGHTS | Red & Bilibili's Moves on E-Commerce for Double 11!
For the latest news on Double 11 Red and Bilibili, please click the below file to download the full version. In 2023, China's Double 11...
Nov 23, 2023
品牌拆解 | DTC品牌AWAY TRAVEL
AWAY TRAVEL，这个由旅行者设计，为旅行者而生的DTC品牌，不仅是一个旅行箱包品牌，更是一种生活方式的象征。 通过深入了解消费者，AWAY成功满足了他们不同层次的旅行需求： 从提供可靠的、耐用的旅行箱，到打造令人爱不释手的外观，再到激励消费者去实现他们向往的旅行，A...
Nov 6, 2023
2024 CHINA SOCIAL MEDIA WHITEPAPER
Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...
Nov 3, 2023
BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
Oct 30, 2023
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
Click to download the file and explore the secrets of branding! The exponential growth of China's pet industry is reshaping the marketing...
Oct 23, 2023
Webinar on 17th Oct at DIGITAL+ SUMMIT 2023
WEBINAR PREVIEW Miro Li, founder of Double V Consulting, is invited to give an online session at the DIGITAL+ SUMMIT 2023 on the topic '...
Oct 16, 2023
CASES | Win Gen-Z's Heart with Your Bilibili Brand Accounts
Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...
Sep 28, 2023
Introducing The Brand New Double V Consulting
We are thrilled to unveil the reimagined Double V Consulting , showcasing our enhanced brand identity and an expanded array of service...
Sep 25, 2023
BUZZWORDS | Dopamine Dressing, Alluring Innocent Style & Laid-Back Style
Strategic keywords marketing has become essential for brands to bolster their visibility and appeal on social media. Nonetheless, a...
Aug 9, 2023
INSIGHTS | Weak 618 Sales but Opportunities for SME Brands
This year's 618 is the eagerly-awaited first major shopping event after the pandemic, and e-commerce platforms are using price wars to...
Jul 6, 2023
BUZZWORDS | Silver Economy - Education, Matchmaking & Tourism
In China, the population is ageing on a large scale, at a fast pace and to a heavy extent. According to the 2020 Chinese census, the...
Jun 9, 2023
CASES | Empathetic Mother's Day Marketing - Tmall, Proya & Midea
Objects, scents, colors, memories associated with mothers shape our perception of her image. Similarly, various elements and touchpoints ...
May 31, 2023
BUZZWORDS | Silver Economy - Home Care & Interior Design
As people reach the age of 75, canes and wheelchairs become the seniors' best friends. Frequent outings may not be as feasible for some...
May 9, 2023
BUZZWORDS | Silver Economy - Food & Nutrition, Smart Healthcare & Assistive Technology
Unlock the potential of your business in the food & nutrition, smart health, and assistive technology industries now!
Apr 10, 2023
INSIGHTS | 3 Dimensions for Carmakers to Industrial Transformation
Double V. Consulting researches marketing news from various industries and is dedicated to designing marketing strategies for brands in...
Dec 26, 2022
INSIGHTS | Two Tips for Beauty Sales Growth on Double 11
November 11, also known as Double 11 , the most important shopping festival in China , is the crucial holiday that drives sales...
Nov 13, 2022
CASES | Mobile Game Diablo Immortal's Brand Image Dilemma
Differences in game marketing localization in China and the Western World
Oct 31, 2022
CASES | 999 × WPS Office Wishing Pool, DHC × Minions Blind Box, Xianyu × "Seafood Market"
How does Crossover Marketing creatively awaken Gen-Z consumers?
Sep 30, 2022
INSIGHT | China Marketing Laws
Marketing in China can be complicated for international companies, especially when it comes to compliance. I get asked about this issue...
Apr 7, 2022
March China Buzzwords | Coffee, Tulips, 315 and The Layoffs
March buzzwords in China
Mar 31, 2022
INSIGHTS | Femvertising in China: Cases, Evaluation and Tips
Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's...
Mar 21, 2022
CASES | OPPO, Florasis, LA ROCHE-POSAY, McDonald's and more
Top marketing campaign cases in February.
Mar 3, 2022
INSIGHTS | Where is Xiaohongshu heading to?
After nearly 9 years since XiaoHongShu (aka RED or Little RED Book or XHS) was established in 2013 in Shanghai, this unicorn company...
Feb 24, 2022
BUZZWORDS | Tiger, Eileen Gu, BingDwendwen and Winter Sports
Buzzword 1: Tiger & CNY Tiger (虎) is the zodiac of 2022 Chinese Year. In this January on Taobao, with the keyword "tiger", the search...
Feb 10, 2022
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