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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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RED TRENDS | How Brands Utilize RED In 2024
ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...
Jan 31, 2024
品牌拆解 | 从在地文化到人群洞察——品牌本地化的秘诀
Outer 品牌简介 2018年由华裔创业者刘佳科和 Terry Lin 在美国洛杉矶创立，被称为“让美国人重新爱上自家庭院”的可持续高端户外家居品牌。 一度仅靠一款客单价高达 5000美金 的户外沙发单品实现了 10% 的复购率，品牌销售额在 2020 年做到了 10...
Jan 31, 2024
INSIGHTS | Celebrity Endorsement Dilemma in China Marketing
In China's market, where the traffic is the king, brands looking to gain widespread attention often consider seeking endorsements from...
Jan 26, 2024
BRAND CASE | Repositioning of an Old Generation Car Brand
ABOUT WULING "Not a girl's car" ⚫ Wuling is a Chinese automobile brand specialized in compact and affordable vehicles. ⚫ Its brand...
Dec 26, 2023
CASES | Real ESG Builds Sustainable Brands
Sustainability is becoming a growing focus for the public when it comes to brands, with an increasing number of Gen-Z are willing to...
Dec 26, 2023
品牌出海 | 出海品牌必看！圣诞季海外品牌常见玩法分享
🎄 圣诞在西方国家是一个充满文化、宗教和社交意义的节日，在这个节日里，人们与家人、朋友团聚，感受到彼此之间的关爱，并通过各种方式庆祝这个特殊的季节。对于出海欧美的品牌来说，圣诞意味着： 🔷 消费高峰：圣诞是欧美市场一年中最大的购物季节之一，人们在这个时候通常愿意花费更多...
Dec 20, 2023
RED TRENDS | Strengthening Control of Contents
Click here to download the full report FOR FREE! • RED is a popular social media and e-commerce platform in China. The ‘Chinese...
Nov 30, 2023
品牌出海别只盯着黑五！
品牌出海营销日历为品牌的市场、促销和品牌活动提供一年内的路线图，有助于战略规划、保持品牌一致性、有效分配资源，与季节和行业机遇保持一致，使品牌能够在整年内灵活而一致地执行策略。 1月-Jan 1月，品牌营销重要节点 - 新年 Double V 双盈 品牌活动Tips： ▶...
Nov 28, 2023
INSIGHTS | Red & Bilibili's Moves on E-Commerce for Double 11!
For the latest news on Double 11 Red and Bilibili, please click the below file to download the full version. In 2023, China's Double 11...
Nov 23, 2023
品牌拆解 | DTC品牌AWAY TRAVEL
AWAY TRAVEL，这个由旅行者设计，为旅行者而生的DTC品牌，不仅是一个旅行箱包品牌，更是一种生活方式的象征。 通过深入了解消费者，AWAY成功满足了他们不同层次的旅行需求： 从提供可靠的、耐用的旅行箱，到打造令人爱不释手的外观，再到激励消费者去实现他们向往的旅行，A...
Nov 6, 2023
2024 CHINA SOCIAL MEDIA WHITEPAPER
Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...
Nov 3, 2023
BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
Oct 30, 2023
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
Click to download the file and explore the secrets of branding! The exponential growth of China's pet industry is reshaping the marketing...
Oct 23, 2023
Webinar on 17th Oct at DIGITAL+ SUMMIT 2023
WEBINAR PREVIEW Miro Li, founder of Double V Consulting, is invited to give an online session at the DIGITAL+ SUMMIT 2023 on the topic '...
Oct 16, 2023
CASES | Win Gen-Z's Heart with Your Bilibili Brand Accounts
Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...
Sep 28, 2023
Introducing The Brand New Double V Consulting
We are thrilled to unveil the reimagined Double V Consulting , showcasing our enhanced brand identity and an expanded array of service...
Sep 25, 2023
BUZZWORDS | Dopamine Dressing, Alluring Innocent Style & Laid-Back Style
Strategic keywords marketing has become essential for brands to bolster their visibility and appeal on social media. Nonetheless, a...
Aug 9, 2023
INSIGHTS | Weak 618 Sales but Opportunities for SME Brands
This year's 618 is the eagerly-awaited first major shopping event after the pandemic, and e-commerce platforms are using price wars to...
Jul 6, 2023
BUZZWORDS | Silver Economy - Education, Matchmaking & Tourism
In China, the population is ageing on a large scale, at a fast pace and to a heavy extent. According to the 2020 Chinese census, the...
Jun 9, 2023
CASES | Empathetic Mother's Day Marketing - Tmall, Proya & Midea
Objects, scents, colors, memories associated with mothers shape our perception of her image. Similarly, various elements and touchpoints ...
May 31, 2023
BUZZWORDS | Silver Economy - Home Care & Interior Design
As people reach the age of 75, canes and wheelchairs become the seniors' best friends. Frequent outings may not be as feasible for some...
May 9, 2023
BUZZWORDS | Silver Economy - Food & Nutrition, Smart Healthcare & Assistive Technology
Unlock the potential of your business in the food & nutrition, smart health, and assistive technology industries now!
Apr 10, 2023
INSIGHTS | 3 Dimensions for Carmakers to Industrial Transformation
Double V. Consulting researches marketing news from various industries and is dedicated to designing marketing strategies for brands in...
Dec 26, 2022
INSIGHTS | Two Tips for Beauty Sales Growth on Double 11
November 11, also known as Double 11 , the most important shopping festival in China , is the crucial holiday that drives sales...
Nov 13, 2022
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