top of page
OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
Follow our official Wechat account to get the latest insight in time!
Insight articles
Search
BUZZWORDS | Stealth Mode, Strong/Light People, Fries on the Pier
In the dynamic landscape of Chinese marketing, buzzwords are the key to unlocking the psyche of young consumers. These linguistic trends...
Jun 24, 2024
DTC品牌拆解 | 婴童用品品牌如何通过极简SKU打造高客单价大单品？
在当今消费升级的大潮中，高端婴童用品市场正迎来前所未有的发展机遇。Lalo，一个诞生于美国纽约的婴童用品品牌，以其独特的品牌理念和创新的产品设计，迅速在高端市场占据了一席之地。本文将应用 双盈咨询WWW.HER品牌拆解模型...
Jun 24, 2024
品牌=品类，这个DTC塑身衣品牌如何将小众品类做到极致？
在当今的零售领域，DTC品牌战略正在重塑市场格局。Spanx，一个专注于女性塑身内衣的DTC品牌，通过其创新的产品和独特的品牌理念，成功地将一个小众品类推向了极致，在全球范围内赢得了广泛的认可和成功。本文将应用 双盈咨询WWW.HER品牌拆解模型...
Jun 11, 2024
DTC品牌拆解 | 华人创立的法国品牌，凭什么成为法国市场最大的在线销售护肤品牌？
随着消费者对健康、环保和个性化需求的日益增长，护肤品市场迎来了新的变革。在这场变革中，一家华人创立的法国品牌——Typology，以其独特的品牌理念和产品特色，迅速在法国乃至全球市场崭露头角。本文将应用 双盈咨询WWW.HER品牌拆解模型...
Jun 11, 2024
DTC品牌拆解 | 复购率40%，平均客单价250美金，这个DTC轻奢珠宝品牌如何赢得年轻中产女性的青睐？
在珠宝行业，传统品牌往往以昂贵的价格和男性赠送的礼品形象示人。然而，一个来自加拿大多伦多的现代珠宝品牌——Mejuri，却以一种全新的方式颠覆了这一传统，成功吸引了年轻中产女性的关注，并以250美金的平均客单价做到了40%的高复购率。本文将应用...
May 24, 2024
出海爆品解析 | 每5.45秒卖出一瓶 卡戴珊家都爱用的 免洗洗手液中的爱马仕
Touchland ，一个在个人护理领域迅速崛起的品牌，以其革命性的产品Power Mist便携式洗手喷雾，重新定义了免洗洗手液的市场标准。自2018年在Kickstarter上以惊人的速度获得资金支持后，Power Mist在短短12个月内迅速占领了4000个零售渠道，并...
May 23, 2024
CASES | Mother's Day Marketing: Beyond the Role of Mom
With the dust settled on this year's Mother's Day celebrations, it's time to reflect on the marketing campaigns that made waves in the...
May 23, 2024
WHITEPAPER | How Brands Adopt the Live Streaming Trend on Red?
ABOUT AFU A Declining Brand Afu is a 20-year-old Chinese skincare brand that specializes in essential oils. It was once a top domestic...
May 23, 2024
出海达人档案 | Carly Rowena 倡导女性健康自爱的生活方式
达人简介 YouTube Instagram @carlyrowena ...
May 23, 2024
创立3年，仅靠5个SKU，被10亿美元收购，这个DTC护发品牌如何兼备产品力和品牌力？
K18 品牌简介 K18由 Britta Cox 和 Suveen Sahib 在全球疫情期间推出，主要在北美、英国和澳大利亚通过专业沙龙、零售渠道和线上电商进行销售。 根据波士顿咨询，K18在 造型师和消费者忠诚度方面排名第一，品牌净推荐值居于行业第一 。不仅...
Apr 29, 2024
爆品解析 | 一款腮红在TikTok爆卖200万英镑，做对了哪些事？
产品档案 产品名 Blursh Liquid Blush 液体腮红 品牌名 Made By Mitc hell 产品售价 零售￡10，促销￡1 .2-￡5 销售情况 🔝 持续 霸榜英国TikTok销量榜 ...
Apr 29, 2024
Navigating Influencer Marketing Targeting Gen Z on Bilibili
ABOUT BILIBILI ⚫ Bilibili is often described as a combination of YouTube and Netflix, as it offers a wide range of user-generated...
Apr 28, 2024
Understand Chinese Gen Z Consumers and Create Branded IP
In recent times, Chikawa has taken the Chinese social media landscape by storm. This Japanese comic series, featuring endearing charact...
Apr 28, 2024
INSIGHTS | Femvertising Playbook in China: Selling Empowerment
On each year's Women's Day (March 8th), there are always a few brands that get criticized for their controversial " femvertising "...
Mar 29, 2024
SOCIAL MEDIA | Connect With Chinese Gen Z on Bilibili
ABOUT BILIBILI Bilibili is often described as a combination of YouTube and Netflix, as it offers a wide range of user-generated...
Mar 29, 2024
品牌拆解 | B2B品牌到DTC品牌的完美过渡
Yeti 品牌简介 ▲ Yeti 创始人 Roy Seiders 和 Ryan Seiders 兄弟 Yeti是成立于 2006 年的美国户外运动专业品牌，创始人Roy Seiders和Ryan Seiders两兄弟从小跟随父亲参与钓鱼、打猎等户外运动，而当时市面上...
Mar 29, 2024
RED TRENDS | How Brands Utilize RED In 2024
ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...
Jan 31, 2024
品牌拆解 | 从在地文化到人群洞察——品牌本地化的秘诀
Outer 品牌简介 2018年由华裔创业者刘佳科和 Terry Lin 在美国洛杉矶创立，被称为“让美国人重新爱上自家庭院”的可持续高端户外家居品牌。 一度仅靠一款客单价高达 5000美金 的户外沙发单品实现了 10% 的复购率，品牌销售额在 2020 年做到了 10...
Jan 31, 2024
INSIGHTS | Celebrity Endorsement Dilemma in China Marketing
In China's market, where the traffic is the king, brands looking to gain widespread attention often consider seeking endorsements from...
Jan 26, 2024
BRAND CASE | Repositioning of an Old Generation Car Brand
ABOUT WULING "Not a girl's car" ⚫ Wuling is a Chinese automobile brand specialized in compact and affordable vehicles. ⚫ Its brand...
Dec 26, 2023
CASES | Real ESG Builds Sustainable Brands
Sustainability is becoming a growing focus for the public when it comes to brands, with an increasing number of Gen-Z are willing to...
Dec 26, 2023
品牌出海 | 出海品牌必看！圣诞季海外品牌常见玩法分享
🎄 圣诞在西方国家是一个充满文化、宗教和社交意义的节日，在这个节日里，人们与家人、朋友团聚，感受到彼此之间的关爱，并通过各种方式庆祝这个特殊的季节。对于出海欧美的品牌来说，圣诞意味着： 🔷 消费高峰：圣诞是欧美市场一年中最大的购物季节之一，人们在这个时候通常愿意花费更多...
Dec 20, 2023
RED TRENDS | Strengthening Control of Contents
Click here to download the full report FOR FREE! • RED is a popular social media and e-commerce platform in China. The ‘Chinese...
Nov 30, 2023
品牌出海别只盯着黑五！
品牌出海营销日历为品牌的市场、促销和品牌活动提供一年内的路线图，有助于战略规划、保持品牌一致性、有效分配资源，与季节和行业机遇保持一致，使品牌能够在整年内灵活而一致地执行策略。 1月-Jan 1月，品牌营销重要节点 - 新年 Double V 双盈 品牌活动Tips： ▶...
Nov 28, 2023
bottom of page