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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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How Do Brands Choose Suitable Social Media Platforms in China?
The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...
Jun 24, 2024
RED TRENDS | How Brands Utilize RED In 2024
ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...
Jan 31, 2024
BRAND CASE | Repositioning of an Old Generation Car Brand
ABOUT WULING "Not a girl's car" ⚫ Wuling is a Chinese automobile brand specialized in compact and affordable vehicles. ⚫ Its brand...
Dec 26, 2023
RED TRENDS | Strengthening Control of Contents
Click here to download the full report FOR FREE! • RED is a popular social media and e-commerce platform in China. The ‘Chinese...
Nov 30, 2023
INSIGHTS | Red & Bilibili's Moves on E-Commerce for Double 11!
For the latest news on Double 11 Red and Bilibili, please click the below file to download the full version. In 2023, China's Double 11...
Nov 23, 2023
2024 CHINA SOCIAL MEDIA WHITEPAPER
Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...
Nov 3, 2023
INSIGHTS | Femvertising in China: Cases, Evaluation and Tips
Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's...
Mar 21, 2022
INSIGHTS | Where is Xiaohongshu heading to?
After nearly 9 years since XiaoHongShu (aka RED or Little RED Book or XHS) was established in 2013 in Shanghai, this unicorn company...
Feb 24, 2022
The secret of Perfect Diary's success in China market
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Dec 10, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
Dec 9, 2020
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