Co-produced by Double V Consulting & Retex
We're thrilled to collaborate with Retex on this comprehensive guide to the latest social media trends in China for 2024.
In a rapidly evolving digital landscape in China, understanding these trends is essential for brands looking to boost online presence in Chinese social media platforms.
KEY TRENDS OF SOCIAL MEDIA IN CHINA 2024
📌 - Shift Towards Video Content:
Text content is in decline as video content, including live streams, is set to dominate the digital landscape. Consumers are increasingly drawn to videos, prompting social media platforms to encourage influencers and brands to create high-quality video contents.
📌 - Social Commerce Acceleration:
In 2024, these platforms will provide more incentives for new brands to join their social commerce and expand their presence in China. Live-commerce is expected to become increasingly common on all platforms.
📌 - Stricter Content Regulations:
All platforms will have stricter regulations on contents, particularly targeting "false marketing". Native and genuine contents will be favored by platform users.
KEY TAKEAWAYS
1️⃣ Features of four major social media platforms, and their updated platform policies in China.
2️⃣ Successful branding cases on these social media platforms.
3️⃣ Forecasted platform trends in 2024.
4️⃣ Suggestions for brands to utilize these platforms to boost presence in China.
HOW TO DOWNLOAD
📈 Stay ahead of the curve and gain a competitive edge in one of the world's most dynamic markets.
You can:
- Download the whitepaper here:
Double V Consulting understands the subtle cultural nuances in the Chinese-speaking world with extensive marketing experience, and a deep understanding of the diversity and vibrancy of the Chinese market. We will be your ideal partner for social media marketing in China.
Contact us and start your brand journey on Chinese social media!