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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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XiaoHongShu Launched Its Official Influencer Marketing Platform and Advertising Packages
Kicking off the New Year, XiaoHongShu has already launched two new features that will surely prove to be advantageous for many brands in...
Jan 7, 2019
Top 3 tips for choosing KOLs on XiaoHongShu
Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...
Nov 1, 2018
The Little Red Book is a social e-commerce platform that’s not an e-commerce platform at all
Our Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".
Sep 28, 2018
How to structure your XiaoHongShu posts. Tactics to boost your brand posts.
XiaoHongShu is an application that thrives on user-generated content (UGC). Consumers post reviews and share their opinions on products,...
Aug 31, 2018
Let's talk about the Keyword Attribution on XiaoHongShu...
Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...
Aug 21, 2018
China Marketing Lab I,II&III with Westwin and Tmall.com / Tmall Global
With the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different...
Jul 26, 2018
Xiaohongshu 101 with Elaine Wong of Double V. Consulting
Double V China eCommerce on China Influencer Marketing Podcast, hosted by Lauren Hallanan! In this episode we cover the basics of...
Jul 6, 2018
How to Engage Millennials on Xiaohongshu? (W/ Case study)
Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...
Jul 4, 2018
Who are the real RED KOLs?
Recently a lot of people ask me about Xiaohongshu marketing and how to choose the right KOL. RED is a very special social platform with...
Jul 2, 2018
How New Brands Take Part in 11.11. (Double 11) through XiaoHongShu?
All major brands, top KOLs and global celebrities are involved in this major online sales festival. If you are a new brand or are looking...
Jun 26, 2018
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