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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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WEBINAR - Marketing on XHS
Marketing on XiaoHongShu (Little Red Book) can act as your gateway to cross-border China e-commerce. Hosted by New Zealand Trade and...
Dec 3, 2018
Colourpop Cosmetics: How to successfully launch on XiaoHongShu
American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...
Nov 8, 2018
Top 3 tips for choosing KOLs on XiaoHongShu
Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...
Nov 1, 2018
What do Experts say? - The Impact of XiaoHongShu in China
XiaoHongShu, also known as Little Red Book or RED, is one of the rising stars in the Chinese eCommerce market. By combining authentic...
Oct 11, 2018
Brands Meet Up in Europe - Feb 2019
" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...
Oct 3, 2018
The Little Red Book is a social e-commerce platform that’s not an e-commerce platform at all
Our Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".
Sep 28, 2018
How to structure your XiaoHongShu posts. Tactics to boost your brand posts.
XiaoHongShu is an application that thrives on user-generated content (UGC). Consumers post reviews and share their opinions on products,...
Aug 31, 2018
Let's talk about the Keyword Attribution on XiaoHongShu...
Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...
Aug 21, 2018
Princess Syndrome Candidates? Shanghai Kid’s Spa “Twinkle” Turns Children into Little Stars This is
Our Co-Founder, Miro Li, leads a discussion about millennials parenting and lifestyle on Linkedin, the idea is originally taken from a...
Aug 9, 2018
XiaoHongShu’s “Official Brand Account": A Huge Necessity for Brands
If you are an overseas brand and are trying to test the waters entering the China Market and improving your brand visibility in the...
Aug 7, 2018
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