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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Case study: BUFFX - Functional food, not supplements
While talking to many foreign supplements brands, I found a common problem is that brands always think they should target middle-aged...
Mar 23, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
Mar 16, 2021
Women Empowerment in Branding - Dos and Donts
Today is the Women’s Day (March 8th). Women empowerment is a super hot topic in China now. How to utilize the trend while also avoid the...
Mar 8, 2021
Podcast with China Flexpat
Our founder Miro Li was invited by China Flexpat to record one episode of podcast, as the first native Chinese guest. In this new...
Feb 28, 2021
2020 Highlight Moments for Double V
2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...
Dec 23, 2020
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
Dec 17, 2020
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....
Dec 16, 2020
The secret of Perfect Diary's success in China market
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Dec 10, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
Dec 9, 2020
C-beauty brands start to expand to international market
According to the data relea sed by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions...
Dec 9, 2020
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