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市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
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Insight articles
搜尋
Why the Western Subscription Model Never Took Off in China
The absence of subscription models in China is not due to technological limitations or lack of platform capability. Instead, it is rooted in deep structural differences:
● China skipped credit cards
● Consumers distrust auto-pay
● Brand loyalty is low
● Promotions dominate shopping behavior
● Consumers prefer high control and flexibility
11月25日


Robotime: China’s DIY Toy Specialist Goes Global
Founded in 2007, Chinese DIY toy group Robotime has grown into a creative powerhouse with over 200 designers, a 200,000 m² factory, and exports to 100+ countries.
9月11日


DTC品牌拆解 | 专注细分类目的可机洗地毯Ruggable如何做到年销2.5亿美金?
在竞争激烈的全球市场中,一个品牌的成功往往取决于其对市场需求的精准把握、产品的独特性以及营销策略的有效性。Ruggable,这个来自美国洛杉矶的可机洗地毯品牌,凭借其创新的产品设计、精准的用户洞察和独特的营销策略,在短短十几年内实现了从创立到年销2.5亿美元的飞跃,并成功拓...
8月5日


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