An interesting campaign from VOLVO on RED/XiaoHongShu.

New Rules about RED KOLs & Brand Official accounts

Starbucks‘ new campaign for World Earth Day

In this podcast, our Co-founder Miro Li is interviewed by Matthieu David, president and founder of Daxue Consulting, a market research...

I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...

What L'Oreal has done on RED account?

Kicking off the New Year, XiaoHongShu has already launched two new features that will surely prove to be advantageous for many brands in...

In this podcast our co-author Lauren Hallanan and Double V's Co-Founder Miro Li discuss our recently published guide to the social...

2018 has been an incredible year for us at Double V. Through assisting brands enter China, helping brands expand into the Chinese market,...

With Taobao recently integrating XiaoHongShu content into its shops, XiaoHongShu will certainly have a number of important moves and...

Marketing on XiaoHongShu (Little Red Book) can act as your gateway to cross-border China e-commerce. Hosted by New Zealand Trade and...

American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...

Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...

XiaoHongShu, also known as Little Red Book or RED, is one of the rising stars in the Chinese eCommerce market. By combining authentic...

" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...

Our Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".

XiaoHongShu is an application that thrives on user-generated content (UGC). Consumers post reviews and share their opinions on products,...

Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...

Our Co-Founder, Miro Li, leads a discussion about millennials parenting and lifestyle on Linkedin, the idea is originally taken from a...

If you are an overseas brand and are trying to test the waters entering the China Market and improving your brand visibility in the...

With the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different...

While Xiaohongshu is becoming one of the most popular apps amid Chinese millennials, a large number of new brands thrust themselves into...

Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...

Double V China eCommerce on China Influencer Marketing Podcast, hosted by Lauren Hallanan! In this episode we cover the basics of...