In this podcast, our Co-founder Miro Li is interviewed by Matthieu David, president and founder of Daxue Consulting, a market research and management consulting firm focusing on the Chinese market. This podcast zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how to initiate first customer contact with Chinese consumers.
China paradigm is a China business podcast is sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China.
Know more about China paradigm: https://daxueconsulting.com/use-xiaohongshu-china/